Robb Report Monaco & Côte d’Azur officially launched at the Monaco Yacht Club on Monday, May 22.
Bringing the voice of luxury to the Principality is Swede Karl-Henry Edstrom, who ran the Robb Report in his native country from 2017 to 2019 before turning his vision to the French Riviera. (WATCH VIDEO).
Karl teamed up with businessman and veteran publisher Luiz Costa Macambira, a longtime resident and the formidable force behind two Forbes franchises, Monaco and the Netherlands. Luiz cemented his reputation in the Principality in building the Forbes Monaco brand through its print and digital platforms, supported by exclusive UHNW events from 2018 to 2022.
The two Robb Report Monaco & Côte d’Azur publishers are working with seasoned creative director Peter Soderberg to produce four issues in 2023 (six next year) which will be on sale at 450 newsstands, bookshops and airports in Monaco, the French Riviera, the French Alps and in Paris. The May 2023 “Launch Issue” (146 pages; €12) will be followed by “Best of the Best” on July 12.
Robb Report dates back to 1976, when it was a mimeographed antiques newsletter founded by Robert White trying to sell collectibles. Four decades on, it counts 19 international editions worldwide and was described by Forbes as “a bible of bling for America’s most conspicuous consumer.”
In 2016, Penske Media Corporation acquired the Robb Report. The media giant, who owns Variety, Rolling Stone, The Hollywood Reporter, Billboard and others, says the “Robb Report is the global voice of real luxury, with its fingers on the pulse of the latest superlative products and experiences that today’s modern consumers seek.”
“Real luxury” perfectly sums up the Robb Report Monaco cocktail Monday evening on the Observatory Deck. Even the €100,000 Hästens bed set up for the launch paled in comparison the 200 UHNW residents and guests who came to support Luiz. (Spoiler alert: expect more titles from Luiz later this year.)