
On June 1, 2026, 30 Days of Good Deeds, kicks off from Monaco and Ireland.
The global movement comes from Monaco resident Troy Armour, who says the idea behind 30 Days of Good Deeds is a very simple. “Can we inspire people across the world to take 10 minutes out of their day across the month of June and do a good deed for somebody else? This is not about money, or doing something huge or fancy full. It’s about a simple little moment of just appreciating somebody else in your life.”
For example, it could be walking a neighbour’s dog, visiting an elderly person living alone, or making a cup of coffee for a loved one. “Just something that you have not done on a regular basis. You know, and imagine how that would make that person feel. Wake up in the morning, and it’s not about the coffee, it’s that you took 10 minutes of precious time to think about them.
“Recently I was coming out of a hotel and there were two old ladies coming in who were struggling with their bags. I stopped to give them a hand and both of them were very grateful. And it was just to carry their bags, like, for 50 meters. It’s as simple as that.”
The founder of Junk Kouture adds, “I want to make this viral challenge accessible to everybody. I want to see how far this can go. I know this isn’t about money. This is about taking the time to do a gesture.”
Troy is hoping to get a million good deeds done in this world. So from June 1 to 30, 2026, do-gooders will be posting on Instagram a video of their acts of kindness and then tagging three people to do a kind act within 24 hours. “The power of three is mighty. If you take one person and you can manage to treble that, so one person brings three and three brings nine, you can reach a million people after 10 days.
“How incredible it would be if we could reach a million people over the month of June, a million good deeds done? And forget about the million good deeds done, a million good deeds received. Imagine receiving those little moments, those little envelopes of love or care of just appreciation.
“Imagine people from all over the world taking part in something simple but powerful – spreading kindness. Who doesn’t want to wake up and see positive news in the morning?”
How 30 Days of Good Deeds works
Do a good deed.
Sign up to 30 Days of Good Deeds as an individual, school or company. Donations to the Mo Chuisle Foundation are welcome but not necessary.
Post the good deed on Instagram with the hashtags #30daysofgooddeeds and #everyheartbeatingasone.
Collaborate with or tag 30daysofgooddeeds in your story so it can be shared with the world.
Then tag 3 friends and ask them to do a good deed within 24 hours.
“We know some of you will be shy and not want to post about a good deed you did, so maybe post about an act of kindness you have received in your life, and celebrate the person who did this for you.”
Mo Chuisle Foundation
Mo Chuisle is an Irish expression that means every heart beats as one. All monies raised through 30 Days of Good Deeds donations will go to the Mo Chuisle Foundation, a Monaco-registered not-for-profit association that will support three causes: Cancer Care, Creative Education and Ending Period Poverty.
Article first published June 1, 2026.



