Kasey Robinson

Kasey Robinson has always been a champion for fairness. โ€œMy mother would tell me I was the child that made sure the little kids got their turn on the slide or was the first to share my snacks with friends,โ€ she recalls.

Born and raised in the UK, Kaseyโ€™s sense of fairness is something she has carried into adult life and has โ€œhad the privilegeโ€ to build into a career. She shares the position of codirector at SheCanHeCan (SCHC) with founder Vibeke Brask Thomsen. The Monaco-registered non-profit association looks to inspire and support girls to take leadership roles.

WATCH VIDEO ABOVE: Kasey Robinson talks about The Blobcast podcast.

The British-Jamaican says, โ€œMonaco is a small place filled with luxury, folks can often be confused as to what sort of work needs to be done here. Access to education on certain topics, rights and resources need to be addressed globally and SheCanHeCan was an organisation doing their part in addressing that and I want to play my part in supporting them.โ€

The Monaco resident describes how she was raised to speak up for herself, to be informed, polite and considerate but sheโ€™s not sure about the label of activist. โ€œIt might just be semantics for some but I think at the core of what I do it’s about fairness, care and community. Sometimes I wish that didnโ€™t have to be labelled and it was just what all of us did in our lives in the ways that we can,โ€ expresses Kasey.

With a Master of Science degree in Gender from the London School of Economics, Kasey is somewhat of an expert in the field of menstrual health. In October 2023, she was interviewed by The Independent about the drop in school attendance for girls on their periods. A phs Group report on Period Equality: Breaking the Cycle found that teenagers in the UK are missing 54 days โ€“ the equivalent of 11 academic weeks โ€“ due to their periods. Cramps (82%) were cited as the main reason, along with embarrassment about being on their periods (19%) and one in 8% saying no period products were available to them.

โ€œThe most important thing to understand about stigma, shame and lack of access to period products is that it is a global issue. In our society itโ€™s very easy to label this as an issue โ€˜over thereโ€™ but there is no country in the world that can yet say that they have overcome this.

โ€œLack of access to products is also an important topic as again it affects so many of us. One might first think of a girl in a village in a remote part of the world but it also includes the number of young people in the UK who cannot afford to buy period products or even a student in a school in Monaco who canโ€™t go to the toilet and get the products they need such as toilet paper and soap and so either have to go without or pluck up the courage to go and ask the school wellbeing officer. All of these examples indicate lack of access.โ€

Embarrassment about periods is impacting young peopleโ€™s education. โ€œThe shame and stigma is ultimately rooted in sexism; there is a long and dark history of women and menstruating bodies being otherised, ignored, reduced and silenced and sadly that legacy is still alive today. It might come in different forms in different places but the fact that most people donโ€™t say the word โ€˜periodโ€™ out loud and instead use code words like โ€˜time of the monthโ€™ or as they say in French, les ragnagnas, is evidence of that legacy of shaming periods.โ€

Kasey adds that research also shows that teachers donโ€™t have adequate knowledge about periods and menstrual care and so there is a risk of the same stigmas being perpetuated in classrooms. โ€œTeachers are some of the most hard-working people in the world and many are working in underfunded schools with limited time and access to learning resources.โ€

She is hoping The Blobcast โ€“ a podcast about โ€œliterally all things periodsโ€ โ€“ will help to address the resource gap. She was brought on as host by the phs Group. โ€œI had already had two television appearances in the UK on the topic of periods and so I was lucky enough to add this to my list of community outreach work.โ€ Guest experts join her in four โ€œeye-opening episodes that cover everything from pain, shame, period basics, to products and their costs.โ€

As an EDI & Anti-Racism Specialist, Kasey recognises hiding your feelings creates problems.  โ€œIf you ask the average person on the street, theyโ€™ll probably tell you they never had a proper period education in school or at their workplace. Periods are a normal, healthy part of life but they remain a taboo, a secret and something that many people do not feel comfortable talking about openly.โ€

SCHC are changing that. โ€œThrough our work, campaigning and outreach efforts we are closing that gap on access and education when it comes to period health. With support from the Monaco government we are going into schools to give them workshops on period wellbeing and confidence โ€“ with boys too! Not only this but our workshops have been delivered in schools across the Cรดte dโ€™Azur and by September 2024 we will have installed period product distributors in ALL Monaco schools. This is HUGE.โ€

And while Kasey is immensely proud of this achievement, she says there is more work to be to done. โ€œWe want to see every company, restaurant, hotel and establishment with toilets provide free period products so that Monaco can be the first country in the world to do so!โ€ 

Along with the in-school workshops, SCHC have developed a period guide that has been created with a local gynaecologist to inform young people and answer their questions about periods. โ€œWe know that a lot of young people rely on social media to get informed about topics the grown-ups around them donโ€™t want to talk about. While thatโ€™s okay in some respects, when it comes to their health and wellbeing, young people need to be getting a comprehensive education at home and school before theyโ€™re on socials so that they are equipped to more responsibly navigate the misinformation that they might come across online. Please get in touch if your schools need copies of the period guide.โ€

May 28 is Menstrual Hygiene Day, or what SCHC refer to Menstrual Health Day because words โ€œsanitaryโ€ and โ€œhygieneโ€ sends the message that periods are unsanitary or unhygienic. โ€œThis day is super important but itโ€™s also about our ongoing work. And we have a pretty exciting announcement to make soon about period products in Monaco โ€ฆ so watch this space!โ€

Article first published May 28, 2024. All photos and video copyright Good News Monaco.

Serena Benedetti Roy

Serena Benedetti Roy grew up in Monaco but created her first company, Kosmob, in China back in 2006. Only 22 at the time, she would spend the next four years developing and manufacturing her moped brand to sell in France.

โ€œI did a student exchange in China when I was 13 and, even though I was young, I could tell the country had an exciting potential for development and it became my dream to work there,โ€ recalls Serena. With a degree in industrial management at the French business school, Grenoble Ecole de Management, the entrepreneur had always been interested in both the technical and operational side of business. โ€œStill today, my favourite professional activity is visiting factories to see how machines work.โ€

By 2011, the electric vehicle market in France was slowing and the French-Italian and Serena decided to enter the corporate world. She returned to Monaco and worked for ten years at Single Buoy Moorings (SBM) Offshore in Quality Assurance and Project Supply Chain.

It was four years ago at SBM Offshore that the idea for her latest startup, Akimba, came to light out of โ€œpersonal necessityโ€. As she puts it, โ€œI realised that I had a lot of nice clothes in my closet but I was reluctant to wear them at the office for two reasons โ€“ the embarrassment of perspiration stains and the dry-cleaning costs to get them out.โ€

Serena searched online for a solution to protect her clothes from sweat stains. โ€œI found no-sweat T-shirts, mostly for men. So, I decided to do something about it.โ€ She came up with The Fresh Braโ„ข, a patent-pending bralette.

At the end of 2020, and expecting her first child, Serena opted for voluntary redundancy during SBM Offshoreโ€™s last round of downsizing. โ€œI had a deep feeling this side project could turn into a real business. This product I was creating could improve the quality of life for many women, making them feel more confident in their clothes and allowing them to wear colours they would never dare to before. So, I took a leap of faith.โ€ Akimba was founded in November 2021.

The soon to be 39-year-old (her birthday is August 28th) explains Akimba is inspired from the word akimbo, a standing position with your hands on your hips and your elbows pointing outward to create strength and courage. (Serena demonstrates in above photo.) โ€œPosing like this makes you feel that anything is possible. And thatโ€™s the feeling I want to give to women who wear my products.โ€

But what exactly is โ€œempowering lingerieโ€? Serena clarifies, โ€œThe Fresh Braโ„ข has been designed for maximum discretion, comfort and femininity. It is the first undergarment of its kind that not only supports the breast but also conceals sweat to keep your outfits looking perfect. All materials are plant-based and include anti-bacterial and fast-drying properties.โ€

Serenaโ€™s research unveiled a global market for active women with sweat issues โ€“ this includes everything from undergarments to professional treatments like botox and surgery โ€“ estimated at โ‚ฌ3.5 billion. โ€œIโ€™m already working on different versions of The Fresh Braโ„ข and also some shorties to prevent thigh chafing.โ€

The serialpreneur launched The Fresh Braโ„ข last month on July 4th and hopes it will become a wardrobe game changer for 20,000 women in France and Europe within three years. โ€œMy 10-year vision is to be the first brand that pops into mind when you think of undergarments that are premium products and for empowering women โ€“ helping them feel more comfortable in their clothes and more confident in all aspects of their lives.โ€

Serena is counting on MonacoTechโ€™s startup program to help Akimba reach these goals. โ€œEntrepreneurship is quite lonely. I wanted to be surrounded by other entrepreneurs and decided to apply. MonacoTech has helped me to better structure my vision and the actions to achieve it. They have provided me with a sounding board for major decisions and given me good visibility in the local press.โ€

Akimba has no hires as of yet as Serena has been working with a freelance fashion designer, a pattern maker and a R&D company to develop the product. The polyglot (she speaks English, French, Italian and Chinese) reveals she took pattern making classes to have better control over product development. โ€œMy biggest learning curve has been to understand the ins and outs of the undergarment industry and the technical side of producing a piece of clothing.โ€

At the moment, the innovative bra is available online only but Serena is looking for retailers in Monaco and France to start selling Akimba products in the fall. She admits, though, that the supply chain is a major risk. โ€œRecently prices of eco-friendly fabrics have surged. There are also not many manufacturers who can deliver high-quality standards for premium products like The Fresh Braโ„ข.โ€

The Monaco Economic Board member believes that success is not only measured by your businessโ€™ bottom line but also by your happiness level. Her ultimate role model is Spanx founder Sara Blakely. โ€œSheโ€™s not only a very smart entrepreneur but also a mom of four who has a lot of humour and empowers women in most of her activities.โ€ Locally, Serena follows Marcela Kern @onboardwithmarcela. โ€œI enjoy her energy, and her mix of professional and fun content. Plus, I get to learn a few things about the yachting industry.โ€

Tech-savvy Serena is also a big podcast enthusiast. So much so that in 2020, she started her own podcasts โ€“ Super Women of Monaco โ€“ to showcase the remarkable women in the Principality. โ€œI also host the Akimba podcast to share the entrepreneurial journey of women who create brands and companies with the aim of helping other women.โ€

Article first published August 7, 2023.

About Nancy Heslin


NANCY HESLIN is a Monaco media personality who swapped the chilly temps of Canada for year-round sunshine on the Cรดte d’Azur back in 2001.

She is an accomplished journalist, podcaster and cofounder of Monaco’s English-language book publishing house, Carob Tree Publishing.

Launched in March 2024, Carob Tree Publishing is the first 100% women owned and operated maison d’รฉdition in Monaco. Cofounded with film producer Lacey Da Costa, the company is a Monaco-registered SARL that champions women authors and women-focused projects and is committed to printing and promoting services in Monaco.

Carob Tree’s first release, 100 Years of Women: Motorsport in Monaco, came out on January 24, 2025. The โ€œgroundbreaking bookโ€ is not-for-profit and the book launch was attended by Prince Albert and hailed as โ€œan influential eventโ€ by FIA.

The media personality hosts the new Monaco Info podcast in English series, with guests such as creator of Paw Patrol and Bob the Builder Keith Chapman, Olympian Paula Radcliffe, easyJet founder Sir Stelios and model Victoria Silvstedt.

The podcaster is the cohost of Nancy & PJ Finally Get Together, a popular podcast launched on January 23, 2023, with listeners in 139 countries, total downloads have reached 81,000 to date (source: Buzzsprout). The podcast is a spinoff of You, Me & France, a 75,000-word lived experience non-fiction manuscript.

While Nancy started her not-for-profit project Good News, Monaco in November 2020 to share positive human interest stories that support the community and local businesses in a time of Covid, her mission to deliver good news continues today.

Nancy is the Editor in Chief of The Monegasque, the English-language arts and culture magazine launched in December 2023.โ€‚Prior to this she was Editor in Chief of the bimonthly Forbes Monaco, from its launch in November 2018 until January 2023, when it ceased publishing due to licensing terms.

Nancy hosts the Savills Monaco sponsored What’s New in Monaco for Riviera Radio, the English-language FM radio station in Monaco that broadcasts across the South of France.

Additionally she is a pitch coach at Monaco Tech and a gifted moderator working with the Prince Albert II of Monaco Foundation (Ocean Week, Blue Economy Index, Re. Ocean Fund, Re.Generation Leadership Program, including names like Paul Polman, Alejandro Agag and Alain Ducasse) and various banks (UBS, BNP, Barclays Monaco). She also led the 1st Forbes Monaco Power Womenโ€™s Summit with Cherie Blair, Shevon Harris-Holyfield and Chinwe Esimai.

Her reputation in Monaco and the South of France has had an international dimension for many years. She was interviewed by ARTE and Channel 5 for documentaries on the Principality. During the aftermath of the Nice Bastille Day attack on July 14, 2016, she appeared on international media: BBC World Service (UK), BBC Northern IrelandCBC (Canada), CTV News (Canada), Global News (Canada), Morning Report (New Zealand).

As of Dec 2024, Nancy is the president of the Swimrun Monaco. The swimrunner (follow her on Insta: swimrunnerinmonaco) is the former editor of ร–TILLร– Swimrun Life.

She began rowing in 2020 at the Sociรฉtรฉ Nautique de Monaco and sat on the Board from 2023-2024. She won for Monaco at the 2022 French Coastal Rowing Championships (Women’s Masters x4 6000m).

Prior to Monaco, for 15 years, Nancy was Editor in Chief of the English-language publication the Riviera Reporter. She has penned for various airline magazines (easyJet Traveller, Norwegian Airlines N Magazine, Iberia Ronda and Wizz) and for 16 years wrote for Fodor’s Travel Guides (France, Provence & The Cรดte d’Azur and Paris editions). She has contributed to Women’s Running Magazine in the US.

Nancy (Wilson) also reported as a stringer for People Magazine for several years, covering events from the Cannes Film Festival and the Monaco Grand Prix, while on other occasions she’s taken the TGV with Tom Cruise to Marseille and sipped champagne with Paris Hilton in St Tropez.

From 2013-2016 Nancy taught “Debates and Interviews” in English at the French ร‰cole du Journalisme in Nice, where she gave a Master’s course on the History of International Media.

Nancy became a naturalised French citizen in 2010 to obtain the right to vote.

Contact: GoodNewsMonaco

Photo: Ed Wright Images.