In March of this year, Red Box Project Monaco became Monarègles, a campaign that looks to break the taboo around periods and advocate the wider distribution of organic period protection to young girls in the Principality and, in particular, to young athletes.
The initiative comes from the Monaco association SheCanHeCan (SCHC), run by its unstoppable founder Vibeke Thomson. “Red Box Project Monaco was designed for schools,” explains Vibeke, “encouraging them to provide free period products for their students. In 2022, we changed the name to Monarègles to include companies and institutions. The Columbus Hotel is the first hotel to sign up in Monaco and from Wednesday, the largest private sector employer in Monaco, SBM Offshore will also provide period products via Monarègles to their teams.”
From Friday, SCHC will offer its First Periods Kits to young players in the U14 and U15 categories of ASM FF (women’s football). Céline Cottalorda, who heads the committee to promote and safeguard women’s rights in the Principality, will be on hand.
“The aim in providing Kits to the ASM FF is threefold,” says Vibeke. “First, to inform young players about their periods and the impact it might have on their performance. Second, to inform them about the importance of using organic products, which are better for them and for the planet – and also to advise them which products are best for their bodies. And third, to promote an open discussion and answer questions to help break the taboo around periods.”
The teenagers will also receive the guide “Everything about your first periods” designed by SCHC which talks about physical and emotional changes, different period products and how men and boys can best support girls on their periods.
The kit also includes a packet containing 18 period protections from the English brand Freda, 1 sachet of FabLittleBag. Kits were also distributed by SCHC at the Don Bosco school in Nice with the financial support of CFM Indosuez.
On October 11, SCHC celebrated the Day of the Girl for the fifth consecutive year at the Conseil National but this was the first official event for parliament’s new president, Brigitte Boccones-Pages. “It was highly significant that the event took place a few days after her election as for the first time, students could witness a woman holding the highest office within the National Council, as well as the many female MPs. It reminds me of the saying – ‘You can’t be what you can’t see.’ And it’s a great inspiration for all students to see a woman president for the first time.”
By signing up to Monarègles with SCHC, companies commit to providing free period products to their teams and, in turn, through their commitment SCHC is also able to give back to the community and provide more period products to schools and women in need, such as refugees and victims of domestic violence.
SheCanHeCan was created in 2011 to help individuals to challenge gender stereotypes.