Susanne Bohush Sophrologist

Next in the  International Professional Women of Monaco group series, meet sophrologist Susanne Bohush.

What inspired your business – and what gap did you see that others weren’t addressing?
My own journey through stress management, preparation for surgery and nervous system regulation. I set up my company in 2026 and practise in English and French. Also, as a trained Bach Flower Practitioner I have extensive knowledge of emotional imbalances.

Sophrology is a dynamic relaxation practice incorporating breathing exercises, meditation, visualisation, and body awareness. It can help with stress management, decrease anxiety, improve sleep, balance energy, increase confidence, concentration and focus.

I offer group sessions or 1-on-1 consultations for personal and corporate clients, as well as workshops during wellness days and events.

How do you market your company and what has genuinely worked to reach new clients?
Word of mouth is very important and meeting and talking to people. They appreciate my authenticity and can see how passionate I am about the benefits of regular practice.

Often I am asked how sophrology is different from meditation, hypnosis or yoga, or what happens during a session. First, it is a mix of western science and eastern modalities created by Pr Alfonso Caycedo in the 1960s and incorporates all of the above. A typical session lasts about an hour and is thoughtfully tailored to a client’s individual needs, combining guided practice with insights from our discussion together.

What was the turning point in your business?
Truthfully, the universe showing me very clearly that this is what I need to be doing to help others. I was ignoring it.

Like many of us, I had been moving through life at full speed, constantly working while putting my own wellbeing second. Although sophrology was already important to me, I kept postponing the idea of making it central to my life. After an accident, everything paused. Recovery taught me patience, presence, and the importance of reconnecting with myself. That experience deepened my belief in sophrology and ultimately led me to support others in a more meaningful way by obtaining my certification from the École de Sophrologie d’Antibes.

What is one unglamorous but essential step every woman should take before launching a business here?
Get a coach or someone who can help you through the red tape and set-up, legal, and financial issues. They will help make sure you have covered everything and will encourage you. It is good to have someone to be accountable to.

What advice would you give to women ready to bet on themselves and start their own business?
Believe in yourself and your gifts and talents. Try and work out what you are here to contribute before life shows you. That way you can get on with it sooner.

Article first published May 23, 2026.

Loved Brands

Our series featuring members of the International Professional Women of Monaco group continues with Mar Benavent Mas who founded Loved Brands in 2020.

What inspired your business – and what gap did you see that others weren’t addressing?
I’ve always believed that branding goes far beyond aesthetics. After years working across agencies and startups, I noticed a recurring pattern – brands were investing heavily in marketing, yet lacking a clear identity underneath. They were visible, but not memorable.

Loved Brands was created to change that. The focus is on helping brands uncover who they truly are, and translate that into something people can feel, connect with, and remember. Not louder, not busier – just deeper.

How do you market your company and what has genuinely worked to reach new clients?
What has worked best has been human connection and clarity. Not volume.

In a place like Monaco, relationships matter more than automation. Conversations, presence, and being able to express your perspective clearly have brought the most meaningful opportunities. When people understand how you think, they remember you.

What was the turning point in your business?
The turning point has been shifting from offering a broad range of services to focusing purely on brand strategy and identity.

It brought clarity – not only in how the business is positioned, but in the type of clients it attracts. When your offer becomes sharper, everything else aligns more naturally.

What is one unglamorous but essential step every woman should take before launching a business here?
Understand the local ecosystem before you launch.

Monaco operates very differently from larger markets. Administrative processes, networking dynamics, and even how trust is built require patience and awareness. Taking the time to understand how things really work here can save a lot of friction later.

What advice would you give to women ready to bet on themselves and start their own business here?
Back yourself but build something that is truly yours.

It’s easy to adapt to what you think the market wants, especially in a place like Monaco. But the brands that last are the ones that stand for something clear and genuine.

Clarity creates confidence. And confidence is what people respond to.

Article first published May 17, 2026. Photo copyright: Gema Beltrán.