Netflix’s Parisian Agency opens Kretz Monaco

The “ordinary” Kretz family has charmed Netflix viewers with its series The Parisian Agency (L’Agence) while showing exclusive multimillion-dollar properties in the most extraordinary locations across France, including a mind-blowing €120 million listing outside of Cannes. With three seasons on the streaming giant, they have opened their first physical office, Kretz Family Real Estate Monaco.

To mark the occasion, a cocktail party at the Palais de la Scala location kicked off the launch on Wednesday, April 5. Parisian Power couple Olivier and Sandrine Kretz, who founded the agency in 2007, were on hand with son Valentin.

WATCH VIDEO: Valentin Kretz of The Parisian Agency on Netflix talks about how the family ended up opening an office in Monaco.

Also at the meet and greet were the two dynamic women who will run the Monaco office, Elodie Stienlet and Elisabeth Kozulina, both partners of Kretz Family Real Estate Monaco.

Before Netflix, the Kretz Agency dealt mostly in and around Paris, and Montpellier, where Martin studied at university. Netflix picked up “The Parisian Agency” reality show from cobuyers TMC and TF1 and now distribute it in 190 countries with subtitles in 35 languages. After two seasons on the streaming giant, the family business started developing more in the international property market, which led to the Monaco office.

“We now get requests from owners to put their properties on the show because they understand that the top luxury estates are very hard to sell and this is an amazing new way to reach people,” says Valentin Kretz, who worked in investment finance before turning to commercial real estate in New York. When he joined the family business in 2014, older brother Martin was already onboard and younger brother Louis then started in 2017. The youngest of the boys, Raphael, graduated from high school last year and is now doing an internship with the family agency. (Even grandma Majo is a regular on the show.) They work out of their 1930s home office in Boulogne Billancourt and all the sales commissions go into one pot to be divided equally amongst the family.

WATCH VIDEO: Olivier and Sandrine Kretz at Monaco launch reminiscing about the early years.

Not being a franchise is a “huge advantage” and in sixteen years, the Kretz family now counts more than 30 people in their network from Normandy and the Mediterranean to the mountains (Annecy, Courcheval…) and islands (St Baths, Martinique…). They are big in London, Portugal and the US. “We have an extended family through our agency. We work with others who share the same values and there is no fighting, no competition. We follow our clients, and they have expanded everywhere,” says Valentin. Read more about the Kretz family.

WATCH VIDEO: Former BBC producer Rebecca McVeigh weighs in the popularity of The Parisian Agency at Kretz Monaco party.

Article first published April 5, 2023.