Maureen Emerson

Maureen Emerson at the English Bookshop in Valbonne.

โ€œHow truly awful, says Maureen Emerson. โ€œWarships in the Channel to protect us from the French. Britain has been part of Europe for 47 years. This has brought a much treasured peace plus tariff-free trade. Many people who voted to leave do not understand the impact that the loss of the latter will have on our small country. The fact that we now seem to be squaring up to Europe distresses those of us who feel both British and European and are now preparing to mourn the coming rift, which will surely affect us in Britain both economically and even socially.”

For well over a decade the Valbonne resident has been captivating our minds with biographies about expats on the Riviera in the 20s and 30s and how the Second World War impacted their lives. The author of Riviera Dreaming โ€“ Love and War on the Cรดte dโ€™Azur and Escape to Provence, as well as several published articles, including Before Chanel โ€“ The Story of La Pausa and The Affair of the Hotel Martinez, Cannes, shares her own story and what led to her fascination with the history of life on the Riviera.

Maureenโ€™s parents grew up in Dublin (her mother was a model along with Maureen Fitzsimmons, later Maureen Oโ€™Hara) and they ran away to get married. โ€œI was born in a cottage in a Somerset village at the outbreak of war. I was never allowed to see their marriage certificate! In 1940 my father joined the RAF and my mother and I returned to Dublin where I spent an idyllic six years where I was even allowed to walk alone to my infant school at the age of five.โ€

When the war ended, in 1946, the three left for a new life in England and a war torn London. โ€œIt was a land of fog, desperately sad blitzed buildings, rationing and shared apartments. I thought the world had come to an end. But the world was West London, and again I was allowed much freedom and grew to love the streets with their varied and fascinating people โ€“ and I still do. For, if there is tension in the home, outside the front door in a big town all life is there and anything is possible.โ€

Young Maureen was sent to a very traditional convent school in Hammersmith where she made many friends and did zero work, leaving at 16 with, โ€œif I remember, two โ€˜0โ€™ levels. I couldnโ€™t take academic work seriously and tended to challenge rather than learn.โ€ Secretarial college in Regent Street followed, and a job in the post room of J. Arthur Rank Productions, which brought pocket money for coffee in the new and thrilling coffee bars with their handsome exotic waiters.

โ€œIf I wanted clothes I had to make them โ€“ apart from the vital layers of net petticoats. It was all wonderful, but it wasnโ€™t enough. After college I took temporary jobs with an agency, being fired by the AA and RAC in quick succession, as I was unable to get my shorthand back accurately.โ€

Her funds, however, bought her a ticket to a very post-war Paris where a friend was working in a parfumerie in the Rue Scribe. โ€œHow elegant were the elderly hard-faced manageresses in their perfectly cared-for black suits. Anne lived in the centre of the city in what had been a maidโ€™s room under a mansard roof, with a shared basin and loo in the corridor. Oh, the thrill of it all.โ€

Back in London, Maureenโ€™s shorthand improved and she returned to temporary work, before having an amazing stroke of luck. She was introduced to a female paediatrician who, although single, had adopted three children and needed an au pair. The extended family spent part of the year in Paris in the rue de Varenne and Sucy en Brie and an ancient farmhouse in Normandy. The parents were rich, artistic haute bourgeoisie, who had known Proust and been friends with the artist Berthe Morisot.

โ€œThe practice of chamber music filled the old rooms Normandy and learned international people came and went. The kind of people I had never before encountered. What an introduction to France and, for this, I have never ceased to be grateful,โ€ she recalls.

Marriage and life abroad

Maureen had already met her husband, Philip, at an Imperial College dance โ€“ dances or hops were generally how couples met in those days. He was studying geology and was sent to the Algerian Sahara while she remained in England โ€œquickly becoming boredโ€ and insisting she would visit him in Algiers. Maureen shares, โ€œThis was not encouraged, as the country was in the throes of a civil war. But the train from Victoria to Dover didnโ€™t leave without me and I found myself at the Gare du Nord boarding another for Marseille. When we are young we have virtually no fear. It was the most sombre of journeys, being basically a troop train packed with enlisted young soldiers who did not want to be there. The death toll among French soldiers was extremely high in Algeria and their fear and unhappiness was palpable. It was the most silent train I have ever been on.โ€

In Algiers she found a job with the US Information Service for six months. โ€œI rather pleaded with them to take me and how I loved working with those clever State Department people with their dry wit and love of an international life.โ€

The couple returned, in 1961, to a registry office wedding in Windsor, and a honeymoon at the Lygon Arms in the Cotswolds, followed by a journey in an Air France Caravelle back to an Algeria on the verge of a troubled independence. โ€œMy daughter was born a year later in the famous Clinique Laverne, now a deserted, echoing building in downtown Algiers, where I was attended by one of the very few remaining French doctors.โ€

Then it was on to lovely Tunisia with its kindly people, empty golden beaches, sparkling pure sea and blue and white villages. Here Maureen and her husband watched a Principal Dancer of the Bรฉjart Ballet perform the Firebird Solo on the top of the remains of a floodlit Roman column in Carthage. โ€œUnforgettable. We love North Africa, Algeria is beautiful too and we feel for all of it.โ€

The following years brought two boys born in Crawley, Sussex, then it was Beirut for two years (โ€œLebanon also has a special place in our hearts and we think of its people and hope for peace thereโ€), Dallas for another two years and then a posting to Singapore. As Maureen recounts, โ€œIn those halcyon days one was allowed to take every stick of furniture, down to the last teaspoon. The packing team came in, packed and sent it all off to the next posting. After a couple of months another team came and undid it all again. For the children it was always an extra Christmas. Now, though never a good coffee party wife, I also became an international house frau, in a bubble bringing up three much-travelled children and becoming slightly brain dead.โ€

Posted in Provence

Philip, having by then โ€œconverted from digging power wagons out of the sand to management,โ€ was asked how they would feel about being posted to Provence. โ€œWhat could we say? Philip had been born in Bordeaux, having been evacuated on one of the last British ships leaving in 1940. We tumbled over each other to say โ€˜yes.โ€™โ€

Near the village of Valbonne, they found a small converted farmhouse set in ancient, open terraces, where, in spite of โ€œthree, very neat, burglariesโ€ she never felt unsafe.

This was 1977, as Maureen describes, when the two great plane trees were still in front of the Cafรฉ de la Place in the village. โ€œThese had seats around them and in the afternoons the elderly ladies in their long black dresses and cone-shaped straw hats, would sit and murmur to each other in Provenรงal. How lucky we were to have known this, for we just caught the flick of its skirts as pre-war Valbonne disappeared around the corner. My brain, formally mired in domesticity, began to show signs of life. It was the hills that entranced me, they were then quieter and gentler.โ€

During this time, along with many friends, Maureen worked as a local representative in the television festivals held in Monaco and Cannes. For CBS, she โ€œhad the great funโ€ of organising large receptions at the Musรฉe Massena in Nice and the Chรขteau de la Napoule. Then on to NBC, which had a more serious, less flamboyant, profile.

Moving back and forth between England and France, she had always done voluntary work with the donated books at the old Sunny Bank Hospital in Cannes. โ€œAnd what stories that little hospital was able to tell,โ€ she reveals. โ€œIn the early years, as the great villas changed hands, many of the books were a booksellerโ€™s dream. Often very old and very learned. Among them was one by an author I had never heard of, and that book changed my life. Who was Winifred Fortescue and what was this book Perfume from Provence? Did she really write five other books on Provence? I must find them, I must find the two houses she lived in, her friends and what happened to her during the war.โ€

Just who was Winifred Fortescue?

It would take pages to describe the journey from the dusty book room at Sunny Bank to the end of the research eight years later, which enabled her to write the biography of Winifred, her friends and adventures, about her Perfume From Provence house in Magagnosc and her second and last house on the Colline des Anglais in the village of Opio. โ€œI discovered this was the next village to ours, which she had moved to as a widow and where she lived a bucolic existence until the war turned all their lives upside down.โ€

Maureen adds, โ€œMany biographers say, whether they are spiritual or not, and I am not, that your subject often guides you. Winifred certainly kept an eye on me. But I must tell the truth, that was the condition. During those years the research on the book became a spiderโ€™s web of information. Sunset House, set in Opio, said much about an American called โ€˜Elisabeth,โ€™ no surname. She too, had to be discovered. During those years of research I found that, metaphorically, every relevant door in France, America and England was flung open and my questions and enquiries always eagerly responded to. The generosity was extraordinary. Letters, even original documents from Elisabethโ€™s family, were sent across the Atlantic from New Jersey. I did send them back.

โ€œThe 7th Marquess of Anglesey at Plas Newydd in Wales repeatedly allowed me free range of the exceptional family archives kept two stories deep under the house. Here I found letters, both sad and amusing, full of history, from everyone on the hill in Opio, which had been sent to each other over the years and were now gathered there. I found Fay, โ€˜the daughter Winifred never hadโ€™ living in Petworth, which is not far from us in Sussex. We became great friends and she gave me copyright permission to use Winifredโ€™s writings.โ€

Sitting under an apple tree in Amberley village in Sussex Maureen read letters from the Front from Elisabethโ€™s cousin Dillwyn Starr, written during the Great War. Dillwyn was an American who had joined the Coldstream Guards. The letters were written before he died leading his men โ€œover the top.โ€ She met Claude Marcus in Paris, a French gentleman who had escaped from Opio when the Gestapoโ€™s black Mercedes roared up the hill to arrest a Jewish family who had sought sanctuary there. โ€œClaude allowed me to devote an entire chapter to his account of those terrifying years. There were many martyrs in Provence during the war and I visited a boarding school in Ascot in Surrey where one had once been a happy young girl.โ€

Researching Elisabethโ€™s years as an ambulance driver in the Great War took Maureen to the Franco-American Museum at Blรฉrancourt in the Aisne, in Paris to the Hรดpital Militaire at Val de Grace, the Bibliothรจque National and the Archives Diplomatiques on the Quai dโ€™Orsay. The Musรฉe de la Rรฉsistance in Nice was the hardest of all to access. The Archives Municipales at Nice and the Archives de Cannes followed. These visits were interspersed with numerous trips to the British Library in London to search their wonderful French collection, which included many books on the Resistance.

She discovered coincidences, too. โ€œIn Perfume from Provence, Winifred wrote of the two Italian cypress trees that flanked the entrance to La Domain, her first house in Provence. These were often planted at the entrances to farmhouses and named Peace and Prosperity. According to Winifred, Peace was usually on the left and never as strong and healthy as โ€˜there was never peace in the world.โ€™โ€

One day, house hunting in England, she and her husband drove up to a house in a small street in a Sussex village and there, either side of the gate, were two tall Italian cypresses, Peace and Prosperity. โ€œWe had to have the house โ€“ and liked it anyway. We have lived here for 20 years and three years ago โ€œPeaceโ€ slowly died and had to be removed. So now there is only one.

Maureen had discovered Winifred lived in Opio, the next village to us in Valbonne. When she fled France, in her book Trampled Lilies she described escaping to a woodsmanโ€™s cottage in Sussex where she would spend the war giving talks on the plight of France in order to raise money for the Free French. โ€œSussex is large and she named no villages but only her journey from the local station to the estate where the cottage was situated. I recognised her landmarks and found her cottage in the woods, deserted and just as it had been left. I was able to explore it and see some of the small amendments she had described, before it was finally pulled down. The cottage was, once again, in the next village to ours, but this time in England.

โ€œI have touched on just a fragment of Winifredโ€™s beautifully written and evocative books. The pleasure of working with this departed lady has been a privilege. Her first house, La Domaine, is now owned by Valerie and Pierre who have kept Winifredโ€™s garden design but improved and embellished it so that it is now a garden paradise and has been included as a โ€˜Jardin de France.โ€™โ€

Barry Dierks and the rich expatriate community

So that was all about her love affair with the hills of Provence. But what now? โ€œI felt a little adrift. I asked the advice of the biographer Hugo Vickers, who knows the history of, and often met, many of the most interesting personalities in Europe and America, and with the kindness he has shown to so many other authors, suggested someone I had never heard of โ€“ an American architect named Barry Dierks.โ€ Hugo told Maureen that Barry had built and/or designed many houses for rich expatriates during the 1920s and 1930s and that he himself had stayed in three of them. โ€œThis would be a story of a sophisticated and elegant world, so near and yet so far from Opio. A world from which Winifred and Elisabeth fled at every opportunity until the time they would join the many charity committees at the threat of a Second World War.โ€

She began with the local archives on the Riviera once again, feeling โ€œrather like a guestโ€ in these new surroundings. Research brought her to discover the first of Barryโ€™s houses, high on a cliff face at Miramar, near Theoule. โ€œIt seemed to be closed up so I trawled the surrounding area asking if anyone knew who owned it. This produced two gentlemen who owned a nearby hotel and had known both Barry and his partner Eric. Here was a well of information scarcely hoped for.โ€

Maureen was then able to contact someone who became my knight in shining armour, the great nephew of Barryโ€™s partner, Eric Sawyer and the godson of both men. Andrew not only gave her, over the next five years, every scrap of information he possessed but also pleasant meals at the Garrick Club and a very clever deal with Taurus/Bloomsbury which enabled the book to be published as a hardback.

Barry and Eric, who was English, had met in Paris in 1921 at the beginning of les anรฉes folles. Barry, from Philadelphia, was studying architecture at the Beaux Arts School and Eric was working In a Paris bank. They would remain partners for life. Their club was the Ritz Bar, a sophisticated American enclave during those years. Eric had been a young officer during the Great War. He was an engineer, which would become vital for the career they would decide on. Helped financially by Ericโ€™s mother, they travelled to the Riviera to form an architectural practice. Now the Carlton Hotel would become both their club and post box and Cannes, to the east, their hometown.

โ€œThey were humorous and urbane, โ€˜those two charmers.โ€™ Accompanied by the frisson, which went with their relationship, they were immensely sociable and accepted virtually everywhere by the international set, if not by the French bourgeoisie. They were also extremely hard working. Le Trident, the iconic house they would build into the cliffs at Miramar, near Theoule, would be a template for their work and their home for life. Here handsome young men, shielded from view, would sunbathe naked on the tiny beach far below. They could not know it, but this happy place would also become the setting for future, very different, events.โ€

The story of the coupleโ€™s work, their clients, friends and adventures, meant that this book would need to be a series of chapters, each telling the story of the person who commissioned the house and the house itself. โ€œA fascinating project. Barryโ€™s clients were drawn almost exclusively from the rich expatriate community, those who had either moved there permanently or wished to have an exotic holiday home to travel to from their own countries,โ€ Maureen says.

Among these were the writer Somerset Maugham, the American actress Maxine Elliott, Lord Cholmondeley from Houghton Hall in Norfolk, the film producer Jack Warner, Paul Louis Weiller, an aviator and one of the founders of Air France, Eric Dunstan with a fascinating background who, through a tragedy, came to wealth late in life, and Beatrice Cartwright of Standard Oil, the mother of Dallas Pratt the founder of the American Museum of Britain. โ€œThere were many others, for Barry and Eric would build or remodel around 70 houses on or around the coast. Strangely, they never appeared to work in Nice.โ€

The architectural practice weathered the Depression โ€“ there are always the rich โ€“ but the Second World War changed everything. As almost all the expatriates fled, Barry and Eric stayed on. Barry working with the American Red Cross until he was arrested by the Germans who had now occupied the south and sent, on a crowded train, with around 127 other Americans and their dependents to a comfortable, but guarded, hotel at Baden Baden. Eric joined the Resistance, an experience both exciting and frustrating, before escaping to England over the Pyrenees.

โ€œResearch for this book was involved more with people than archives. But I did turn up again at the Musรฉe de la Resistance in Nice, where I was no more welcome than before. Again I made many visits to the Archives Municipales and those in Cannes and, back in England, once more to the British Library for their books on the French Resistance. As for people โ€“ I chased them everywhere. The affair of the Martinez Hรดtel for example, brought me to the family, which had been tricked out of its possession in 1945. Again there was an abundance of help and generosity.

โ€œRiviera Dreaming โ€“ Love and War on the Cรดte dโ€™Azur is now out in the world, and I must pay tribute to Peter, my wonderful and creative web master of 10 years, whose expertise has enabled the books, pictures and Riviera Stories to be found at the touch of a button.

โ€œBut the history of life on the Riviera with its glamour, intrigue and often drama will not leave me alone. The area has changed fundamentally since the Second World War but the stories of it all are as fascinating as any prize-winning novel โ€“ more so as they really happened. And I really should keep telling them,โ€ says Maureen Emerson.

For more on Maureen Emerson, see www.rivieradreaming.co.uk. Copyright reserved.

Follow Maureen Emerson on Facebook for more fascinating tidbits.

Lesley Blanche, the girl from Chiswick in London, who became an Arabist, an adventurer, enamoured with Russia, and best selling author. She ended her long life in a small villa at Garavan in the hills above Menton.

Can you shop in Ventimiglia before Christmas?

Photo: Ventimiglia Turismoย Facebook

Yesterday, a FB post by Ventimiglia Turismo was brought to my attention. Essentially the post reads:

โ€œDear French friends, from December 15th to 20th you will finally be able to come to Ventimiglia! To come to Italy, you must respect the health regulations in force in our country. Please wear a mask and obey the safety distances and health laws, inside and outside the stores. We are waiting for you!โ€

The Italian government has made it very clear that anyone entering the country would have to quarantine for two weeks, even if the traveler provides a negative Covid result within 72 hours. Only people who are traveling for work or medical reasons would be exempt โ€“ this does not include anyone hoping to buy cheaper cigarettes across the frontier.

I contacted the Tourist Office in Ventimiglia to see if we can indeed visit without any quarantine or testing restrictions and was given two different answers.

By direct message I was told โ€œthe laws are unfortunately not very clear, you should ask the border police or have a negative swab for security (le leggi purtroppo non sono molto chiare, le conviene chiedere alle forze dell’ordine in frontiera o avere un tampone negativo).

By email, I was told โ€œthere is no requirement for a swab or quarantine for those returning to France from Italy, even during the Christmas period.โ€

To clarify on the French side, I reached out to a contact who is in the know about all things police, and this person had just been to Italy the day before yesterday and suggested anyone wanting to visit should go via the highway, and not the coastal road where the border police could turn you back.

Monica Huszcz Delevaux

As the battle of the ski lifts intensifies across Europe, Macron & Co. warned this week that skiers hoping to hit the slopes in bordering countries over the holidays would be met with prefect-coordinated ‘random” border checks and week-long quarantines.

France โ€“ where downhill skiing is banned until January 20 (although resorts are open for cross-country skiing and snowshoeing) โ€“ is in agreement with Italy and Germany about a European-wide closure of all remontรฉes mรฉcaniques (ski lifts) until the New Year to avoid a third wave of Covid. Their diplomatic plea has fallen on deaf ears in Spain, Austria and Switzerland who are offering travel-deprived populations the possibility of a white Christmas on the slopes.

The Alps accounts for 43% of the worldโ€™s skiers that brings in โ‚ฌ28 billion in revenue every year. After Austria, France generates the second-largest share of profits. The 350 ski resorts across France employ around 150,000 people and rake in $10 billion a year.

Unsurprisingly, there were protests on Wednesday in Chamonix as the first snow of the season fell. โ€œIt is devastating for everyone who works and lives here โ€ฆ everyone,โ€ says Monica Huszcz Delevau, an American from Irvine, California, living in Chamonix. โ€œChamonix is based predominantly on tourism. If we donโ€™t have tourists we donโ€™t survive, itโ€™s as simple as that.โ€

Monica, founder of Haute Wedding, one of Vogueโ€™s Top 5 International Wedding Planners, illustrates how Covid is hitting her adopted ski resort by sharing the example of her business partner, Charlie Charlesworth, who also owns a transfer business, with the Geneva airport-valley route making up the chunk of its service.

โ€œCharlieโ€™s 2020 summer revenue was down 95% and instead of the ten chauffeurs he usually employs, this summer he had one driver. Projections for winter 2021 show that business will be down 90% over last year, and he will take only two drivers compared to 25 in a normal winter season. This is a decade-strong healthy company that saw its best year in 2019 and has now literally crashed overnight.โ€

The bilingual American in Chamonix

I first met Monica in 2018 at the inaugural ร–TILLร– Swimrun in Cannes, where she was the finish line announcer and interviewing teams in English and French. The bilingual sports announcer also does the Nice-Cannes Marathon and Ultra Trail du Mont-Blanc and worked at the 2016 Summer Olympics in Rio, the 2014 Winter Olympic Games in Sochi and the 2020 Youth Olympic Games in Lausanne.

Her French is flawless. โ€œI studied French for six years in high school and college, which gave me a solid grammatical base, and then during my undergrad studies at California Polytechnic San Luis Obispo in the late 90s, I did a study abroad in Aix-en-Provence for a year. Being a college student helped, of course, but the real answer is a French boyfriend. Hands down, the best way to learn a language,โ€ Monica laughs.

During her year abroad in France, Monica travelled throughout Europe and met a group at a youth hostel in Biarritz that were from Chamonix. โ€œI came to visit them, loved it, came back for a ski season โ€ฆ and one ski season turned into two ski seasons, turned into threeโ€ฆ and 20 years later Iโ€™m still here!โ€

Chamonix, she describes, is a mix of local Chamoniards and a strong international community so โ€œit was super easy to fit in, but I also spoke French so that always makes things easier.โ€

Chamonix is vibrant 11 months out of the year and so benefits from longer seasons than most resorts in the Alps, which are only in full swing for three months in the winter and two months in the summer. โ€œNovember here is usually grey and drab and thatโ€™s when locals go on vacation to exotic destinations to take a break from the mountains,โ€ says Monica.

In the winter itโ€™s all about skiing, Nordic skiing, skijoring (being on skis and pulled by a horse, a dog or a motor vehicle) but in the spring, summer and fall there are countless activities like mountain biking, road cycling, rafting, climbing, hiking, downhill biking, paragliding, photography walks, museums, concerts, trail-running, mountaineering, skateboarding โ€ฆ take your pick.

Monica reveals that life in the mountains consists of โ€œregular stuffโ€ โ€“ work, kids, homework โ€“ but that living in such a gorgeous place also โ€œallows us to pursue a certain lifestyle with time spent outside doing one of the above mentioned activities whenever possible!โ€

After two decades, the American living in France admits she still gets frustrated with the lack of positivity amongst the French. โ€œI wish my kids would experience school and sport in a way that is uplifting and hopeful, that type of positive mindset and perspective is more prevalent in American culture.โ€

On the flip side, when she goes back to California, American consumerism shocks her. โ€œPeople are constantly buying, buying, buying โ€ฆall the time. I, too, love my retail therapy, however, I find it over the top whenever I do get back stateside.โ€

She confesses she gets homesick for things like good Mexican food. โ€œI am still on the hunt for an authentic Mexican restaurant in France even after 20 years!โ€

The Wedding Planner

Monica started Haute Wedding in 2009 with Charlie, a Brit with a corporate events background, and the pair began planning weddings in Chamonix and the Alps. They quickly noticed Americans were attracted to the French Riviera and Provence so they expanded their service and now specialise in only these three regions in France โ€“ the Alps, Provence and the Riviera. โ€œWe donโ€™t do Paris, the Loire valley, or other regions โ€ฆ we are true experts in our chosen geographical locations.โ€

The must be experts. In 2016 and 2018 Haute Wedding was selected by Vogue USA as on the worldโ€™s Top 5 International Wedding Planners. โ€œWe honestly couldnโ€™t believe it and we only found out from another planner who congratulated us when the Vogue publication came out. My theory is that one of their journalists went undercover, pretending to be a bride reaching out to us.โ€

Monica describes their couple clientele as being 98% international although they work with a lot of Americans, British, and expats. She gives an example of a French man engaged to a Brazilian living in NYC, or a German marrying an American living in Dubai. โ€œOur international team grew up outside of France so we know where our couples are coming from, yet we have been living and working in France for so long that we โ€˜get itโ€™ and know how to accomplish things efficiently and smoothly.โ€

For Monica, their โ€œhauteโ€ weddings are a mixture of high quality service, attention to detail and vetting the best partners and suppliers all to the background of unique โ€œjaw-dropping gorgeousโ€ settings โ€“ historical palace hotels overlooking the Med, castles, vineyards, exclusive villas and luxurious mountain hideaways. โ€œThis is more than just a business for us. We honestly love coordinating and producing an event that brings together our couplesโ€™ love story with their friends and family โ€“ it is better in real life than in a fairy tale!โ€

Pandemic And The People

And how is the wedding planner coping in the year of Covid? โ€œCovid started to affect our business in March 2020 for the spring and summer weddings, and our revenue has dropped painfully low as cash flow has become almost non-existent. Couples usually book weddings 12 to 18 months in advance and we charge 50% of the planning fees when they start the planning process, and the remaining 50% of our fees are due six to eight weeks before the wedding date. So the income we were supposed to get this spring and summer for the second half of payments has been pushed to 2021.

โ€œCompared to other businesses we are โ€˜luckyโ€™ because people still want to get married and they arenโ€™t cancelling weddings, just postponing. Hopefully, those second instalments will come later down the line. For the time being we are in survival mode. Itโ€™s hard, no money, just hope to keep pushing us forward.โ€

The Haute Savoie is one of the regions in France where the second wave of the virus has been circulating the most. โ€œThe mood of residents here is basically frustration, distress and fear of losing everything theyโ€™ve worked so hard to build. We need to be allowed to continue living. The economical, psychological and emotional damage cannot be measured. At this stage we will be happy if we survive.

โ€œDuring lockdown, Iโ€™ve continued coming to the office, the kids are in school and weโ€™ve been trying to keep morale up by keeping busy, going outside and being even more thankful for what we do have in this beautiful place where we live โ€ฆ but the bank account is diminishing too quickly, and government aid, help from family and personal savings will not last forever.โ€

Photos courtesy of Haute Wedding.

Bury Monaco

Candice Divelec at Bury Monaco. Photos: Nancy Heslin

According to United Nations World Travel Organization, from January to June 2020, international travel arrivals dropped 65%, which translates into a loss of 440 million less passengers and $460 billion in export revenues from international tourism โ€“ thatโ€™s โ€œfive times the loss in international tourism receipts recordedโ€ during the global financial crisis in 2009.

One person who understands all too well the impact of Covid travel restrictions is Candice Divelec, owner of Bury, the luggage shop in the Centre Commercial.

Candice took over the store in 2007 from her folks, who were one of the first businesses in the Fontvieille shopping mall when it opened in 1992.

โ€œMy parents were established in the area because they had five maroquinerie (leather bags and goods). At that time, the concept of a grande surface was new in Monaco and there was no real competition between commerce here, everyone had their own trade โ€“ shoes, clothing, watches. Now shoppers want to buy a little of everything in one store,โ€ says Candice.

Bury is well known for its selection of quality luggage โ€“ Samsonite, American Tourister (which was bought by Samsonite) and the Belgian brand, David โ€“ and has a loyal clientele, both residents and commuters to Monaco. โ€œI donโ€™t see many of my regulars because they are working from home and only here once a week.โ€

Although Candiceโ€™s boutique has been the most impacted in the shopping centre due to the health pandemic, she remains positive and forward thinking, expanding her maroquinerie to offer items other than luggage and handbags. (Sheโ€™s also worked on her website and social media presence.)

โ€œPeople are not thinking about suitcases right now, and so I have to try and sell different things. But as an independent business, there is no wiggle room as I donโ€™t have anyone that takes back my unsold stock,โ€ she shares, adding, โ€œI am grateful for the financial aid I have received from the government.โ€

Residents of the Principality are frequents travellers, for business and pleasure, but not this year, not even for school holidays. โ€œIt has been a catastrophe for me, a total lost of revenue as luggage makes up 60% of my activity,โ€ explains Candice.

Candice had to close on March 16 for lockdown and when she reopened on May 4, she had a stock of suitcases and handbags from last season.

โ€œI had black leather bags at a time when people were looking for a panier more suitable for the warmer weather. The collection changes every season, so I had to try and sell the bags in July on promo.โ€

She faced the same problem with a large stock of last-season suitcases. โ€œI had no choice but to reduce prices,โ€ she says. Samsonite has also been massively impacted, and have offered support as they try to liquidate stock.

Candice points out that one of the biggest reason customers buy direct from her is because she offers after sales service and repairs. โ€œOur luggage is guaranteed from 2 to 10 years and you bring it back to the store if thereโ€™s a problem. If it is a wheel, we change it in the shop, if it is a more complex repair, then we send it back to Samsonite for you.โ€

She says people who buy the cheapest bag often have regret when it is broken after one flight. โ€œThe most recent Samsonite features the shock absorbing Roxkin. We canโ€™t say a suitcase is unbreakable but this is as close as you can get.โ€ The material โ€œeasily bounces back into shape on impact.โ€

โ€œWhen buying a suitcase, the most important features are quality, material and weight โ€“ a good solid bag that is light. For example, the Samsonite Cosmolite is rigid but weights only 2 kilos (โ‚ฌ400). But American Tourister offers a decent selection, and you can buy a good bag from the David line (โ‚ฌ145).

Two top selling accessories (ideal for stocking stuffers) are the digital luggage scale (โ‚ฌ22) and protective suitcase covers (โ‚ฌ27). โ€œSome have a little message and different colours to help identify your bag at the baggage claim carrousel,โ€ says Candice.

She has had to reduce luggage stock to add more handbags and bring in jewellery made of eco-friendly inoxydable โ€“ her rings and bracelets (โ‚ฌ15-โ‚ฌ25) and necklaces, some up to โ‚ฌ40, are bringing passers-by into the shop and each person is greeted with a warm hello by Candice.

โ€œAs I have huge competition Naf Naf and Minelli for handbags, I carry brands like Lancaster and Guess that are traditional and sell well, but this is Monaco where people like original things, so I also have original handbags by unique designers.

โ€œI have tried to create a welcoming Bohemian ambience at Bury, so when you enter you feel like you are on a journey. Travel may not be for tomorrow, but there is no better time to buy suitcase at 40% off,โ€ Candice Divelec smiles.

Open Monday to Saturday, 9:30 am to 7:30 pm

Bury Monaco
Centre Commerciale Fontvieille

During Covid and confinement, letโ€™s make an effort to support local businesses and services. Do you have a business or service to recommend for Iย โค๏ธŽย  MONACO? Email:ย GoodNewsMonaco

Elizabeth Gabay

โ€œPeople forget quickly,โ€ says Elizabeth Gabay, โ€œMany people presume life has returned to normal โ€“ they do not realise the extent of the devastation. Both the Vesubie and La Roya should not be forgotten. We need faith and optimism.โ€

Elizabeth lives in Saint-Martin-Vรฉsubie, one of the villages heaviest hit by Storm Alex eight weeks ago, on the night of October 3, that left 8 people dead and 11 missing in France. The town, with a population of 1,411 (Source: INSEEE 2017), was cut off from the rest of the world when its roads were washed away, along with hundreds of coffins from the local cemetery. To date, over 80 homes have been lost and this number continues to rise as the land remains unstable and wet winter weather is upon us. Temporary roads now provide a lifeline for the town but the Vesubie still has no sewage treatment works.

โ€œIt was like a war zone with helicopters 24/7. Three days after the storm, everyone was saying we would have to evacuate, which meant the village would be abandoned and die. There were no roads and we were isolated. About half the village left. The rest of us decided to fight to keep the village going,โ€ Elizabeth describes.

โ€œCommunal soup kitchens and animal rescue were set up, counselors brought in to assist those suffering from trauma. Many people who lost homes have been temporarily lodged elsewhere, some in holiday accommodation in the village. People are being very stoic, tearful but moving on, while others have cracked from the stress of losing papers and photos. For some older people, they have lost everything and need to start again.โ€

For Elizabeth, one thing that has been very noticeable over the past two months is that โ€œthe expat community on the Coast seems very unresponsive to the disasterโ€ in a town some 40 kilometres north of Monaco. So how did she end up in this commune on the edge of a glacial plate in the first place?

From City Life To Village Walks

Elizabeth moved to Saint-Martin-Vรฉsubie eighteen years ago from London. โ€œMy husband and I and two small children decided to have an adventure and move to France. We looked round all the wine regions and Paris, but a chance discovery of Saint-Martin was a coup de coeur,โ€ she recalls.

She was no stranger to the South of France. Although Elizabeth was born in New York, her mother missed Europe and her parents returned to the U.K. when she was two. As her father was from the Mediterranean and a native French speaker, every holiday they came south.

โ€œIn the 1980s my parents bought a holiday home in the Var. I had worked in the theatre, backpacked round the world and was looking for what next. In 1986, I set up my own business representing Provence vineyards in the U.K.โ€

As only one of 400 people in the world accredited as a Master of Wine (there are three in the Alpes-Maritimes), Elizabeth is an authority on the wines of southern France (and central Europe), and a Provence specialist for the Wine Scholar Guild (formerly the French Wine Society), guiding tours around the region and giving regular webinars on the wines of Provence and rosรฉ. She has written the definitive book on rosรฉ, Rosรฉ: Understanding the pink wine revolution.

Although she had a strong link to the region, village life was not quite the same as the buzz of London with its large mix of people, museums, and theatre. โ€œ95% of people in the Vรฉsubie are local French and we have found it harder to have as active a social life as in London. Still, it is never lonely; every time we walk into the village we meet people we know โ€“ so I love the community of a small village. Weekends and summers give wider diversity โ€“ a chance to meet some interesting people. Life in London with small children was expensive and my kids have had an ideal childhood here, as it is safe to go out and play, and there is a large garden and woods to explore.โ€

She says that although her family is accepted and part of the community โ€“ they are also very involved in organizing the Marche de la Memoire, the annual walk commemorating the deportation of Jews in St Martin Vรฉsubie in September 1943 โ€“ they โ€œsometimes feel, even after 18 years, like outsiders.โ€

A formidable tambola (raffle), running until December 16 in
aid of victims of Storm Alex, has been set up by French singer Julien Dorรฉ, whose grandparents were from the Vรฉsubie valley.

On Top Of The Disaster, There Is Covid And Accusations

In Saint-Martin-Vรฉsubie, the risk of getting Covid has increased as 1,000 workers were brought in for search and rescue of bodies, helping those stranded, building temporary roads and services, and stabilizing risky buildings. (Elizabeth points out that its thanks to Nice mayor Christian Estrosi and MP Eric Ciotti the town wasnโ€™t abandoned and left to die.)

Mayor Ivan Mottet, 73, has not been strict about lockdown, but Elizabeth and her family have chosen to be stricter and remain quite isolated

โ€œLockdown has been emotionally very difficult. We had a long week of one cafรฉ being open and it was packed everyday with those of us who had stayed on. We needed the community and to be able to chat.

โ€œThe mayor and the municipal were elected in June and were out of their depth at the beginning. The prefecture sent up a crisis management team for three weeks. The town hall is working very hard but communication is not their strong point so there has been a lot of anger. And in the meantime, villagers are discussing plans for the future, which is not always easy as everyone has a different agenda on which direction to go to revitalise a village that was already in decline for various reasons,โ€ Elizabeth says.

She adds, โ€œInsurance companies have ranged from fantastic to real bastards. I heard today that a resident has not been able to get to her house for 8 weeks. All the roads around her home have gone but, miraculously, the house is still standing even though she cannot access clothes or papers or anything. Insurers say that the house is still there so nothing to pay.”

There is concern over the lack of transparency, information and consultation of residents by mayor Mottet (who won with only 59.89% of the vote), and especially his decision, as reported in Nice-Matin, to take away control of the distribution of donations from the non-profit organisation, Secours Populaire. Facing critics shouting cronyism โ€“ โ€œall the friends will benefit, the others will have to make doโ€ โ€“ the mayor defends his decision by saying the Secours Populaire has overly restrictive criteria for receiving aid: โ€œYou have to be below a certain income threshold to benefit from it, so what weโ€™re talking about here is giving out to people who have lost everything.” he told the French daily.

Hรฉlรจne Martin, who launched a collective in her neighborhood so that the residents โ€œare not forgottenโ€ has said that โ€œbetween the prefect, the metropolis, the department and the elected officials, there are people who speak for the Vรฉsubie โ€ฆ but inhabitants are afraid of not having their voice.โ€

Covid And The Wine Industry

With Covid and lockdowns this year, Elizabeth says her โ€œincome has been devastatedโ€ but she is no longer travelling on a weekly basis, which was part of her work as a senior wine consultant. โ€œI have been very busy working online, writing mostly for trade magazines to support the struggling wine industry and to help vineyards.โ€

She launched a weekly Instagram live chat with a wine colleague called #iloverocknrosรฉ.

With more people staying put this holiday season, it could be a time to discover local wines. โ€œOf course, a glass of bubbly โ€“ a Pink Prosecco has just been launched by the appellation. Villa Sandhi โ€“ is lovely. I increasingly find sparkling wines are better if decanted, not too cold and in a normal, not flute glass brings out the fruit.

โ€œI am a great fan of sweet and fortified wines, they feel very special as they are not part of everyday drinking. Although I do not eat foie gras, a sweet wine with cheese, salty nibbles, dessert or on its own really is heart-warming.

โ€œI taste a lot of rosรฉ, L’irreductible from Domaine Bรฉgude in Bandol is great for winter, and if you have leftovers โ€“ mulled rosรฉ is delicious โ€“ more delicate and the chance for more fragrant spices.โ€

When The Storm Passes

When the rain stopped at 4 pm on October 4, the main street of Saint-Martin-Vรฉsubie was a flood of water and rocks. “The village square, full of firemen, was strangely silent. My son and I walked to the Vรฉsubia sports centre and saw the size of the muddy torrential river,” Elizabeth narrates.

โ€œI think that was when it first hit us. The park, tennis courts, car park had all gone. We saw the petrol station fall โ€“ in my memory in slow motion, none of the panic or hysterics you think โ€“ there were about five of us in shocked silence. The gendarmerie has gone, the brewery, buildersโ€™ yardsโ€ฆ the cemetery is goingโ€ฆ someone shouted โ€œGET OFF THE BRIDGE!โ€ โ€ฆ. We were still in slow motion.

โ€œWe went home and saw the level of the Madone river at the bottom of our garden had risen dangerously. My husband still thought the biggest problem was water coming into the cellar. Without power, we lit the fire, opened the fridge carefully, ate dinner by candlelight and closed the shutters to hide the noise of the rocks crashing down the river.โ€

The next day, Elizabeth and the rest of town faced the damage. โ€œThe village was completely silent, everyone just looking at the size of the river, the number of houses gone. We had no electricity, no water, no WiFi for texting, no phones โ€ฆ A recently widowed friend lost her house and everything and she and her kitten came to stay with us.โ€

Four days later, electricity generators were flown in and mobile phones re-connected but they had no water for three weeks. โ€œIt will take at least six months to repair the roads and some of the structures of the buildings. โ€œI think the disaster has hit the local French more as many come from arrierรจ-pays families and have spent childhood holidays up here. The expat community seems very unresponsive to the disaster. I am on many expat Facebook groups no mention while on French groups, people are very involved,โ€ says Elizabeth Gabay.

All images are courtesy of Elizabeth Gabay.

Nazanine Matin

Nazanine Matin. Photos: Nancy Heslin

In the summer of 1978, Nazanine Matin visited Monaco for the first time. At only 18 months old, it would be the beginning of a long relationship with a country she would eventually call home in 2014. โ€œMy uncle had moved to Monaco and we spent a lot of time here and with him over the years,โ€ says the founder of TEDxMonteCarlo.

Nazanine has a soft spot for the Monaco of yesteryear, with tales of the Beach Club or early days of Sea Lounge, but not all of these are for print! โ€œI remember one evening after the Red Cross Gala, we went to Jimmyโ€™z and in one corner you had now President Trump and Melania and in the other, Ivana and her then Italian boyfriend. Meanwhile Jean-Claude Van Damme was in a white suit doing splits on the dance floor! It was quite a scene and memories Iโ€™ll never forget, especially as I was a huge Jean-Claude Van Damme fan and had seen every one of his movies!โ€

Born in Tehran, Nazanine moved to the South of France due to the Iranian Revolution and she attended boarding school in Switzerland from the age of five. โ€œI enjoy connecting people, connecting passions and maybe this comes from me going to boarding school, where we were always with other children and we had to give back and help.โ€

In 1989, her family moved to Toronto, where the 13-year-old went into a French Immersion program. โ€œOn my first day of school, we walked into my homeroom โ€“ I didnโ€™t know that concept as we didnโ€™t have homerooms in the French system โ€“ and the teacher was talking. I turned to my dad and asked him what language she was speaking. I didnโ€™t understand her French Canadian and the students made fun of my accent, too. It was quite interesting,โ€ recalls Nazanine, who describes herself as a โ€œtroublemakerโ€ growing up.

Although she is a trained Mechanical Engineer from U.C. Berkeley and worked in Bioengineering, Information Technology, Logistics, and Finance, most people know Nazanine as the inspired woman who brought TEDx, the independently planned and non-profit TED-like talks to Monaco in 2014.

This was no easy feat, amongst a long To-Do List, she had to get licensed by TED to host more than 100 people, find speakers, build a team of volunteers and find a venue, which is not cheap in Monaco. Finding sponsors was also a huge hurdle as the TEDxMonteCarlo budget was โ€œten times more than my friendโ€™s budget in London for the same number of speakers and attendees.โ€

A determined and resourceful Nazanine pulled it off. In 2014, she put on TEDxIUM (she obtained an MBA in Luxury Management at the International University of Monaco). She then held TEDxMonteCarlo events at the Grimaldi Forum in 2016 and 2017, with five smaller session Salons the following year.

โ€œAfter that, I was exhausted,โ€ Nazanine confesses, โ€œmainly from fundraising. As a team, we thought that every two years would be better for the big flagship event. In 2019, we didn’t raise enough funds so we had to postpone to 2020. Then lockdown happened.โ€

To keep the community engaged and connected during confinement Nazanine and her team organized fiver free TEDxMonteCarlo vitural Salons, with up to 100 attendees. And this coming Saturday is the teamโ€™s first Women flagship event, TEDxMonteCarloWomen to showcase the TEDWomen 2020 Fearless pre-recorded TED talks and drive discussions. The event will be virtual and will address global and local topics.

โ€œTEDxMonteCarloWomen will be different as there will be a lot of time for interaction between the attendees and with our local experts on the topics weโ€™ve selected,โ€ she explains, adding there will be breakout sessions running in parallel with smaller groups to discuss the topics at hand and then lots of time for Q&A.

โ€œWe really want the audience to share their ideas, speak up and be fearless. Also, even though itโ€™s labeled with โ€œWomenโ€, we encourage everyone and all genders to join in the conversation. All genders need to help with the change thatโ€™s required,โ€ Nazanine encourages.

She admits that she would love to host a live event again. โ€œThe biggest challenge is raising money and balancing my full-time job with the requirements to put these events together. A one-hour virtual event takes almost 40 hours of prep work from me and the team.โ€

Reflecting on Covid-19, the Monaco resident says she is โ€œvery luckyโ€ with her situation and although it has meant less business travel, she has enjoyed โ€œgreat home made food and lots of time with the friends I cherish.โ€

โ€œI know that there are many less fortunate than me, and I try to give back in any way I can to make it easier for them,โ€ says Nazanine Matin. โ€œI leave much bigger tips at restaurants, and each time I get a GoFundMe campaign or a local funding campaign for a business that might go under, I try to contribute.โ€

Support Nazanine and her team by signing up for the TEDxMonteCarloWomen virtual event themed Fearless on Saturday, November 28. It costs only โ‚ฌ5 for a full day pass and you can sign in and out as you wish. This TEDx event begins with yoga or meditation and rounds off with a virtual aperitif and networking with a DJ .

Stars’n’Bars

Kate Powers of Stars’n’Bars. Photo: Nancy Heslin.

With American Thanksgiving on Thursday, November 26, Good News Monaco is asking, in the year of Covid, what you are thankful for?

Kate Powers, the cofounder of Starsโ€™nโ€™Bars, shares, โ€œIโ€™m thankful for my family, my health, my faith and where I live. I also really appreciated the peace and quiet as well as the beauty of nature during confinement.โ€

Kate and her team are busy preparing for Starsโ€™nโ€™Bars annual traditional Thanksgiving lunch. โ€œThe French love this plat du jour โ€“ turkey, stuffing, corn bread, corn on the cob, creamed onions, with a side of homemade cranberry โ€“ all made from my momโ€™s and grandmaโ€™s recipes that I brought over from the States 31 years ago.โ€

The lunch, served from 11 am to 3 pm, is โ‚ฌ19 or โ‚ฌ24 with a drink and dessert (homemade pumpkin pie, apple pie and banana and ginger cake) but you need to reserve and if you want turkey with a view, make sure to ask for a table on StarDeck.

If you havenโ€™t been to Starsโ€™nโ€™Bars for a while, you may be surprised. โ€œLockdown helped us wake up to necessary ecological changes that were more important than economical ones. However, we are now starting to see the positive results of both,” expresses Kate.

During the March to May confinement, Starsโ€™nโ€™Bars, like all restaurants in Monaco and France, was forced to close although Kate says that the staff of 60 were โ€œquick to be supportedโ€ with financial assistance by the government. The team, which includes partner and manager Annette Anderson, stayed in touch by a WhatsApp group, brainstorming about new ideas for the eatery post-lockdown.

When the port side restaurant reopened on May 4, it was with a reduced menu focusing on local and organic ingredients. Gone were the Tex-Mex dishes that Starsโ€™nโ€™Bars has been known for since it opened in 1993, and, to the shock of many customers, Coca-Cola was also adiosed.

โ€œWe need to keep taking steps forward and raise awareness about wellness, whether its ours or the planetโ€™s, and so we decided to cutback on industrial products that we import as much as possible,โ€ explains Kate. โ€œWe have no industrial sodasโ€”we cut out Coca-Cola and Spriteโ€”and serve only organic colas made in Bordeaux.โ€ (Fizz Bioโ€™s cola, lime, orange, lemon and tonic sodas are made with organic brown cane sugar.)

โ€œSome customers are upset that we stopped serving Coke and others get up and walk out when they see there is no longer Tex-Mex on the menu,โ€ Kate admits. โ€œI try to explain that most of the ingredients had to be imported and we are focusing on sourcing locally. Itโ€™s the same with Coke. When I tell people not to expect the taste of Coke with our organic soda, at first they are unsure but now they love it.โ€

The new menu focuses on quality not quantity โ€“ an aubergine burger for vegans, organic beef burgers, a temaki salad plus weekly suggestions, pasta dishes and daily specials (plat du jour ). โ€œOur Caesar Salad is ร  la minute โ€“ chicken steamed and fresh bread croutons prepared right before serving.

“Honestly, we have had positive feedback that the menu is better than ever and there are a lot of new regulars returning several times a week.

Caesar Salad. Photo: SNB

Kate points out that anyone needing a fix of chili con carne, nachos or Asian ribs can email a suggestion to info@starsnbars.com to be considered as a weekly plat du jour.

Another new feature, Starsโ€™n’Bars has collaborated with Dr Franรงois Seneca, a senior scientist at Centre Scientific Centre of Monaco next door, who has been making Kombucha for four years at home and is now using part of the Star Deck kitchen to produce the fermented drink. โ€œWe now have Kombucha pumps with different seasonal flavours, and you can buy a refillable decanter,โ€ Kate remarks.

No surprise, the coffee is locally sourced from Monaco, the ice cream is locally sourced from Monaco and Menton and they now serve homemade jam made in Monaco by cofounder Didier Rubiolo. The popular Blue Coast beer is brewed in Nice.

โ€œYou know, after confinement, people couldnโ€™t wait to eat out. You can see that some are still leery and only want to eat outside but thatโ€™s okay as we have lots of space between the terrace and three floors inside, including Star Deck where weโ€™ve added plexiglass to open up the view.โ€

Lunchtime is super busy but as the restaurant canโ€™t open until 7 pm with the current health measures in place, dinner service is slower. โ€œWe have had a pretty challenging year, especially now with the hours, but I feel blessed with what we can do in Monaco. Our staff is great when it comes to wearing masks and nobody has been sick. I wish we could open at 6 pm to cater to families and working people but we are lucky.โ€

Starsโ€™nโ€™Bars is only getting started on their ecological journey. โ€œThere will big changes in spring 2021,โ€ Kate smiles. Although she remains tight-lipped on the matter, she hints that new technological, innovative, educational and fun ideas are in the makes.

โ€œWe realise how much people donโ€™t like change but if we want to make a difference, we must change our habits. The planet can do without us but we canโ€™t do without the planet,” says Kate Powers.

Today kicked off the 2nd Monegasque edition of the European Week
for Waste Reduction. Over the next nine days, more than
30 associations, government agencies, businesses and individuals
in Monaco will be supporting the campaign to reduce,
reuse and recycle waste. At Starsโ€™nโ€™Bars, zero waste activities
will be shown in the childrenโ€™s playroom.

Open daily 11 am to 3 pm and 7 pm to 9:30 pm. Breakfast to go is also available.

Stars’n’Bars
6 Quai Antoine 1er

During Covid and confinement, letโ€™s make an effort to support local businesses and services. Do you have a business or service to recommend for Iย โค๏ธŽย  MONACO? Email: GoodNewsMonaco

Kerri Moss Beaumont

New Yorker Kerri Moss Beaumont ran her first business at the age of eight. โ€œI was desperate to buy Jordache jeans and my parents were having none of it.โ€ So she started Radio Red, selling homegrown tomatoes over the summer. โ€œIโ€™d fill my Radio Flyer red wagon and walk around the neighbourhood pitching my grandmotherโ€™s Italian pasta sauce recipe that needed $5 dollars worth of tomatoes.โ€ Sales were so good that Kerri bought buy two pairs of jeans โ€“ at $42.99 each.

From a young age, Kerri understood sales was about knowing what the consumer wants and needs and then working out the difference. โ€œYou could say this stuff is in my blood. My Dad was Director at British Airways for Sales and Marketing for years and we used to go and look at toothpaste and figure out the trends on packaging and how they would shift product using discounts. To this day, Iโ€™m obsessed with stalking supermarket shelves.โ€

Kerri launched her โ€œsecondโ€ business, Naughty + Nice, in France in 2018, although sheโ€™d been toying with the idea of an organic juice business for a while.

Since 2013, she had been giving juice to her yoga clients on the Cรดte d’Azur when she was visiting from London. โ€œMany would joke about throwing in some tequila post-yoga. And so the seed was planted for a โ€˜Detox, Retox, Repeatโ€™ idea of a cold pressed organic juice that doubles as a cocktail mixer.โ€

Then in 2017, Kerri and her โ€œvery Englishโ€ husband, Ian, took their four daughters โ€“ Lauren is now 14, Daisy 13, Coco 11 and Tallulah 9 โ€“ sailing across the Pacific Ocean on a small sailing yacht. โ€œDuring that year, we were fortunate enough to enjoy loads of fresh produce and cold pressed juices and it highlighted the importance of nutrition for the whole family. From travelling, we also realised how cocktails are made of processed junk and most drinks on the supermarket shelves are also pasteurised and full of additives.โ€

The following year, the family relocated permanently to Valbonne. In May, Kerri was on Eddie Irvineโ€™s yacht during the 2018 Monaco Grand Prix for the official launch of Naughty + Nice. โ€œNothing can wholly prepare you for starting your own business, especially in France. A director of Carrefour who is a client and now a friend told me that in the U.S. people would say Naughty + Nice is delicious, whereas in France they say โ€˜That’s not badโ€™ even though they mean the same.โ€

As a woman running a business, she finds the French โ€œslightly antiquated and old fashioned but once I realised I wasn’t going to change the system, I worked out how to make it work for me.โ€

With a busy household (there is a boy dog to keep Ian company), youโ€™d expect lockdown to be tough but Kerri admits, โ€œIt was similar to being on a 60-foot sailing yacht for a year as a family. When you are in ‘isolation’ โ€“ our longest sail was 15 and a half days from the Galapagos to the Marquesas โ€“ your emotions are on high alert and anything that has been repressed will rear its ugly head. On the boat, and during lockdown, we encouraged the girls to journal and to talk to us. And we reverted to the sailing attitude Chez Beaumont, getting up with the sun, eating healthy food and listening to music with lots of nice wine and good films.โ€

During the first lockdown, Naughty + Nice was delivering every day, which Kerri shares was a lifesaver. โ€œBeing out and making people happy was divine. For example, we delivered to Bill in Monaco who turned 100, that was a very special moment indeed.โ€

The fruit and veg organic juice company also donated drinks to the Lenval Childrenโ€™s Hospital in Nice, and in Cannes and Mougins. โ€œI thought that those on the front line would really benefit from a natural energy boost and immunity protection. Word got out … so we ended up shipping to hospitals up in Paris, too. In Monaco, the hospital wasnโ€™t accepting donations due to Covid restrictions but the Red Cross team was great and we gave when we could over several months.โ€ When Kerri received a letter in July from Prince Albert thanking her for her initiative and support, she โ€œimmediately called my Mom.โ€

For Lockdown 2.0, Kerri says sheโ€™s using food as medicine and doing a juice and raw fruit fast for the month of November. โ€œWell โ€ฆ until Thanksgiving! I figure a whole body and mind reset is the best way to approach the restrictions.โ€ She adds that as her family has been separated from most friends and other family members, they are hugging at home even more. โ€œThis habit started on the boat and is really in full swing now. It lifts the spirit like nothing else.โ€

Kerri is also using lockdown to work on expanding her business across Europe, starting with the U.K., and will be fundraising in early 2021 through Crowdcube. โ€œMy solid education and undoubtedly my ad agency days at TBWA\Chiat\Day in NYC and M&C in London have given me skills that enable me to get the marketing sorted in an efficient and effective way. And I think that Naughty + Nice has taken off so quickly because we are relatable, fun and we donโ€™t take ourselves too seriously. In todayโ€™s world this can be worth its weight in gold!โ€

On top of raising a family and running a business, Kerri is dedicated to sports โ€œIโ€™m pretty sure my Dad had me throwing and catching a ball before I could walk.โ€ At 11, I started running before school with my yellow Sony walkman and a tape of Tracy Chapman and Paul Simon. I would get out before the sun was up. Iโ€™m the oldest of five kids and the house was always mental in the morning โ€“ so this was my way of finding peace.โ€

Kerri has run a few marathons โ€“ โ€œthere’s nothing like Londonโ€ โ€“ and recently entered the world of multiday stage racing, competing in the Coastal Challenge in Costa Rica and training for the Everest Trail Race, which was cancelled this year. โ€œThe way the body can adapt is all about the mind and I absolutely adore it. The 250-km Marathon des Sables was a beast … I was that person in the First Aid tent on the first day as I forgot my inserts for my trainers so I had blisters all over both feet. And I mean all over. On the second morning I could barely walk to the open air loo and I remember thinking not crossing that finish line wasnโ€™t an option. So I put mind over matter and pushed on.โ€

As a young girl, she always wanted to run marathons. โ€œAnd I wanted to be a pilot. One down, one to go!โ€ Kerri Moss Beaumont laughs.

Photos byTatiana Trunova and art direction and stylist Sam Lord.

About Nancy Heslin


NANCY HESLIN is a Monaco media personality who swapped the chilly temps of Canada for year-round sunshine on the Cรดte d’Azur back in 2001.

She is an accomplished journalist, podcaster and cofounder of Monaco’s English-language book publishing house, Carob Tree Publishing.

Launched in March 2024, Carob Tree Publishing is the first 100% women owned and operated maison d’รฉdition in Monaco. Cofounded with film producer Lacey Da Costa, the company is a Monaco-registered SARL that champions women authors and women-focused projects and is committed to printing and promoting services in Monaco.

Carob Tree’s first release, 100 Years of Women: Motorsport in Monaco, came out on January 24, 2025. The โ€œgroundbreaking bookโ€ is not-for-profit and the book launch was attended by Prince Albert and hailed as โ€œan influential eventโ€ by FIA.

The media personality hosts the new Monaco Info podcast in English series, with guests such as creator of Paw Patrol and Bob the Builder Keith Chapman, Olympian Paula Radcliffe, easyJet founder Sir Stelios and model Victoria Silvstedt.

The podcaster is the cohost of Nancy & PJ Finally Get Together, a popular podcast launched on January 23, 2023, with listeners in 139 countries, total downloads have reached 81,000 to date (source: Buzzsprout). The podcast is a spinoff of You, Me & France, a 75,000-word lived experience non-fiction manuscript.

While Nancy started her not-for-profit project Good News, Monaco in November 2020 to share positive human interest stories that support the community and local businesses in a time of Covid, her mission to deliver good news continues today.

Nancy is the Editor in Chief of The Monegasque, the English-language arts and culture magazine launched in December 2023.โ€‚Prior to this she was Editor in Chief of the bimonthly Forbes Monaco, from its launch in November 2018 until January 2023, when it ceased publishing due to licensing terms.

Nancy hosts the Savills Monaco sponsored What’s New in Monaco for Riviera Radio, the English-language FM radio station in Monaco that broadcasts across the South of France.

Additionally she is a pitch coach at Monaco Tech and a gifted moderator working with the Prince Albert II of Monaco Foundation (Ocean Week, Blue Economy Index, Re. Ocean Fund, Re.Generation Leadership Program, including names like Paul Polman, Alejandro Agag and Alain Ducasse) and various banks (UBS, BNP, Barclays Monaco). She also led the 1st Forbes Monaco Power Womenโ€™s Summit with Cherie Blair, Shevon Harris-Holyfield and Chinwe Esimai.

Her reputation in Monaco and the South of France has had an international dimension for many years. She was interviewed by ARTE and Channel 5 for documentaries on the Principality. During the aftermath of the Nice Bastille Day attack on July 14, 2016, she appeared on international media: BBC World Service (UK), BBC Northern IrelandCBC (Canada), CTV News (Canada), Global News (Canada), Morning Report (New Zealand).

As of Dec 2024, Nancy is the president of the Swimrun Monaco. The swimrunner (follow her on Insta: swimrunnerinmonaco) is the former editor of ร–TILLร– Swimrun Life.

She began rowing in 2020 at the Sociรฉtรฉ Nautique de Monaco and sat on the Board from 2023-2024. She won for Monaco at the 2022 French Coastal Rowing Championships (Women’s Masters x4 6000m).

Prior to Monaco, for 15 years, Nancy was Editor in Chief of the English-language publication the Riviera Reporter. She has penned for various airline magazines (easyJet Traveller, Norwegian Airlines N Magazine, Iberia Ronda and Wizz) and for 16 years wrote for Fodor’s Travel Guides (France, Provence & The Cรดte d’Azur and Paris editions). She has contributed to Women’s Running Magazine in the US.

Nancy (Wilson) also reported as a stringer for People Magazine for several years, covering events from the Cannes Film Festival and the Monaco Grand Prix, while on other occasions she’s taken the TGV with Tom Cruise to Marseille and sipped champagne with Paris Hilton in St Tropez.

From 2013-2016 Nancy taught “Debates and Interviews” in English at the French ร‰cole du Journalisme in Nice, where she gave a Master’s course on the History of International Media.

Nancy became a naturalised French citizen in 2010 to obtain the right to vote.

Contact: GoodNewsMonaco

Photo: Ed Wright Images.

La Ligne Idรฉale Monaco

Cecile Gerbaud. Photos: Nancy Heslin

UPDATE: Unfortunately, La Ligne Idรฉale Monaco closed its doors in February 2022.

In the Netflix series Emily in Paris, the American protagonist receives a gift of lingerie from a French client, which she tells him is โ€œa tad inappropriate.โ€ Antoine replies, โ€œI didnโ€™t buy it for me. I bought it for you. I want you to feel sexy and powerful.โ€

Clearly Antoine out of touch: in the year of Covid and confinements, comfy and cocooning are the tendance.

La Ligne Idรฉale at 35 blvd Princesse Charlotte has a range of lingerie and nightwear that is comfy-cosy but still provides a validating feeling of oh la la that we all need, even more so when we are staying at home.

Opened more than 70 years ago below the Hotel Alexandra, La Ligne Idรฉale is supposedly the second oldest commerce in Monaco (Optique Grosfillez opened in 1880). Lyonnaise Dominique Collet took over as owner in 2012 and caters to a loyal clientele aged 20 to 90. โ€œWe have 80-year-old great-grandmothers who have been regular customers since their mothers bought them here to buy their first bra.โ€

The independent lingerie boutique (there are only three in Monaco) sells a variety of brands, mostly made in France or Italy, with styles ranging from classic to plus sexy, appealing to all ages and all tastes. “People stop to look in the window but don’t come in because they think that all shops in Monaco are expensive. This is not true. We have something for all budgets,” says Dominique.

The adorable Cecile Gerbaud who runs the boutique says that lingerieโ€”Ambra, Wocoal, Triumphโ€”is their top-seller, but their collection of silk or velour lingerie-to-wear pieces (nighties, robes, babydolls, nightshirts and pants, Charmeuse camisoles) by Marjolaine for โ€œelegant cocooningโ€ at home has become very popular.

Thereโ€™s also reshape girdles, pretty but practical nightwear, Girardi tights and stockings and the essential CuddlySocks. And for those looking to spice things up, why not ask Santa for a little HankyPanky in your stocking this Christmas?

Open Monday to Friday, 9:30 am to 6:45 pm.

La Ligne Idรฉale Monaco
35 Boulevard Princesse Charlotte, Monaco

Article first published November 4, 2020.

During Covid and confinement, letโ€™s make an effort to support local businesses and services. Do you have a business or service to recommend for I โค๏ธŽ  MONACO? Email: GoodNewsMonaco