Born in the largest coffee producing region in the world, it is no wonder Carina Luis Y Prado was attracted to work in the industry.
The Managing Director of Green Coffee Monaco was educated in the US and Europe and moved to Monaco in 2013. “I came to here to expose my children to this very International environment and also with the idea of exploring business opportunities. Obviously being of South American heritage, I have been exposed to coffee from an early age and have always had a passion for good coffee, as has my family,” says Carina Luis Y Prado.
The startup Green Coffee Monaco began with the idea of “an environmentally-friendly, high-quality coffee experience that was both organic and affordable.” To achieve this, the company focused on three main areas: first, they had to use organic coffee beans, mainly from South America, grown and collected using natural processes without any added chemicals. Second, the packaging materials and sealing processes, such as using biodegradable/compostable capsules, had to be environmentally friendly. And third, artificial flavour enhancers and preservatives had to be avoided in the production process.
“The quality of the beans is essential to obtain the best coffee result,” explains Carla. “This is why we only work with coffees classified as organic grands cru, fair-trade certified and harvested by hand for a selection of quality beans. Most of our products come from South America – Brazil, Guatemala and Colombia.”
The global coffee capsule market is competitive. According to a ResearchAndMarkets.com report, the market accounted for $8,327.19 million in 2019 and is expected to hit $14,062.20 million by 2027, with a compound annual growth rate of 7.0%.
The findings also showed that “the benefit of consuming coffee capsule is that the vacuum packing ensures hygiene and prevents external agents, such as oxygen, humidity, and heat, from entering inside.”
In 2018, according to British coffee capsule maker Halo, more than 400 Nespresso coffees were consumed every second but only 30% of their 12 billion capsules were recycled. (A 2020 Channel 4 documentary exposed the coffee giant to child labour at farms.)
Carina reveals, “There are 56 billion coffee capsules produced every year in the world and the material chosen is aluminium and plastic, materials which require 500 years to be absorbed. This represents a tremendous environmental impact on our planet with no sign of slowing any time soon.”
“On the other hand, the capsules from Green Coffee Monaco are 100% biodegradable and compostable, requiring only a few weeks to decompose naturally, with no additional process required, just throw them away and they decompose by themselves.”
Green Coffee Monaco uses a top-of-the-line organic grand cru selection of coffees and uses no added preservatives or flavour enhancers. And their coffee is cheaper than aluminium or plastic capsules – for a box of 10 capsules, Green Coffee Ristretto sells for €3.50 versus Nespresso Ristretto at €3.70.
“Conventional coffee is among the most heavily chemically treated foods in the world,” Carina states. “In the case of organic coffee, which accounts for 6.6% of the total world harvested coffee, there are no synthetic fertilizers or chemicals in growing or producing the coffee beans, which means cleaner beans, air, land and water. In other words, en fin, un café ecolo.”
In addition to 8 varieties of organic roasted coffee in biodegradable capsules, Green Coffee Monaco also sells 8 varieties of organic roasted coffee beans and ground coffee, which can be found in Monaco at Casino in the Port, La Vie Claire, Marché U, Spar Metropole, Carrefour City in Millefiori and, from April, Carrefour Monaco in Fontvieille, and at their “Capsule” boutique at CAP3000. You’ll also find their other products, such as organic green coffee beans for medicinal purposes and organic tea.
“We have also created a first of its kind product line of ‘fruit infusions with green coffee beans,’ a delicious hot drink preparation to replace tea,” announces Carina, adding, “Our immediate future plans target also the production of other beverages based on green coffee beans, such as our first ICE D-Tox beverage – a booster/detox beverage made with green coffee beans, lime, mint and other natural ingredients. We plan to produce several more flavours in the near future.”
Also available through their website are various GCM coffee machines for professional, office and home use.
“Of course, we have been impacted very much by Covid restrictions, like any other business, but especially our clients in the hotel and restaurant industry,” Carina shares.
“This is why we have invested in our website to reach our customers in this region directly but also anywhere in Europe. We strongly believe in our products and the contribution that we can make towards a cleaner environment while enjoying a high-quality coffee experience.”
Article first published February 27, 2021.. Do you have a business or service to recommend for I ❤︎ MONACO? Email: GoodNewsMonaco
