Tag: alicia sedgwick

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Alicia Sedgwick Communication Coach

The series featuring members of the International Professional Women in Monaco group moves on to Communication Coach Alicia Sedgwick.

What inspired your business – and what gap did you see that others weren’t addressing?
My Communication Coaching business began in 2014. I was inspired by the need for people to communicate, to speak in public and to present with confidence, and effectively.

The International University of Monaco (IUM) asked me to teach a class of Undergraduate students and the training was so successful that I went on to teach many Undergrad, Masters and MBA students – plus staff and Faculty at IUM, and eventually other educational institutions all over the world.

The training and teaching developed for the International School of Monaco, too, where I created and managed their TEDxYouth Event and trained speakers for that event, plus for corporations, associations and individuals.

The importance of being able to communicate with impact and belief in oneself was very clear to me seeing people flounder in meetings, presentations, and social situations. This particularly became evident when Covid hit and we were all forced to go online in our communication. People had no idea how to speak on Zoom and other platforms and to do so on camera.

I soon became the expert to teach and help people communicate effectively both in person and online.

How do you market your company and what has genuinely worked to reach new clients?
I have never actually marketed my business. Clients have come to me through word of mouth. This is a delight for me!

I maintain a presence on social media, which I work hard at. I have written two books Communicating through Change and BEING – both available on Amazon – and these keep my name out in the world.

I also do talks, and podcast interviews, Masterclasses, again in person and online, and that all helps to raise my profile and keep me in people’s thoughts for when they need my help and coaching.

What was the turning point in your business?
Business really escalated for me during Covid when the need for training in communication skills online particularly became essential. People had no clue of how to conduct themselves and present on camera, and I was the expert they turned to, providing the techniques, the confidence, and the effectiveness.

This continues now, and my in-person training has grown and grown, too.

What is one unglamorous but essential step every woman should take before launching a business here?

I would say that no matter where you launch your business, find out the rules and regulations for having a company or business in that jurisdiction. For example, in Monaco, secure your legal residency first. That is essential, as is opening and funding your bank account.

In France, choose and structure the correct legal status (URSSAF, tax number, VAT if applicable…).

I was a lawyer in the UK before I moved to France full time, and I am very aware of compliance and how necessary that is before you even consider branding and networking.

What advice would you give to women ready to bet on themselves and start their own business here?
Monaco and France are incredible ecosystems, but they are structured. In France, learn the administrative landscape and choose the right status from day one. In Monaco, understand that relationships, credibility, and positioning matter just as much as your offer. This isn’t about being intimidated – it’s about being prepared.

When you know the rules, you move with confidence.

Build substance before image.

It’s tempting to focus on branding, Instagram, the aesthetic. Yes, visibility matters – especially in Monaco. But cash flow matters more. Client results matter more. Reputation matters more. Quietly become excellent. The image will amplify what’s already solid.

Choose proximity wisely. Environment is everything. Get in rooms where decisions are made. Attend events. Have conversations. In Monaco especially, proximity opens doors faster than cold emails ever will. Build real relationships – not transactional ones.

You don’t need overnight success. You need momentum. Consistency. Emotional discipline. Entrepreneurship will stretch you – financially, mentally, personally. That stretching is not a sign to quit. It’s proof you’re expanding.

Finally, price like a woman who respects herself. Many women underprice because they want to be liked. You are not building a hobby. You are building an asset. Whether your clients are in Monaco’s luxury market or France’s broader entrepreneurial ecosystem, position yourself according to value – not fear.

Betting on yourself isn’t reckless. Staying small when you know you’re meant for more is.

And you will need to communicate with confidence, impact and effectively, and so come to me for training!

Article first published May 29, 2026. Photo: Lily Frebourg.

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Thoughts on BEING

If you look back on any month this year, what would you say is your biggest accomplishment? For the ever-colourful Alicia Sedgwick, the answer would be writing her second book, BEING. It was penned in less than 3 weeks.

The idea came to the best-selling author in early January at the popular Fraise et Chocolat café in Roquebrune Village. Sitting in the sunshine, Alicia and her visiting friends from England were sharing their “word for the year”. Of course, in the warmth of the winter sun, gratitude popped to mind but one in the group said: “rest”, admitting she couldn’t find a better word to convey “not feeling compelled to be doing”.

WATCH INTERVIEW ABOVE: Interview with Alicia Sedgwick on launch of BEING.

This led to a discussion on human Beings versus human Doings, which prompted Alicia to fill the first page of her 2025 diary with all the “beings” for the year, starting with gratitude and restful. “This inspired me to write the book BEING, to help everyone, young and older, to go through the weeks and months ahead with simple lessons of being. To find calm, purpose, hope, and perspective in the busyness of life. To get back to being and not doing,” the communications coach explains.

“This is not a big book because people do not have time to read a large book. It is simple and straightforward reminders of being, and how to be,” the well-known figure in Monaco says.

BEING seeks to offer guidance in all the ways that can enrich your life and quieten your mind. “It is full of my personal anecdotes and real-life experiences to give you practical help to be. There are uplifting affirmations and life lessons to support you as you find your way to being and no longer feel compelled to be doing. You can find your raison d’être through the guidance contained in every chapter.”

Chapters include BEING: Kind; Loved; Confident; Well; Grateful; and Playful. For the chapter about BEING Brave, Alicia writes about a time when she lost her work as a lawyer. “My Partner let me down considerably, and in deciding whether to set up my own firm I had to ask myself the one question we should all ask when facing the unknown – ‘What do I have to lose?’ ”

Alicia, who makes up a third of the Lib Day Darlings trio, starts each chapter with a song title and singer “to set the tone and reinforce the message and theme.” For example, in that Brave chapter, the song is Fight Song by Rachel Platten. “Music is really important to me, and I am inspired by it, and it helps me and my students to feel less self-conscious.”

WATCH VIDEO BELOW: The confidence of music.

BEING was edited by Wendy Yorke and published by Parul Agrawal at Serapis Bey, the same team Alicia worked with for her first book, Communicating Through Change: Lessons Learned From Real Life. “It all took less than 6 weeks, including the writing process. It was clearly meant to be. I just felt that, like my first book, I want to extend my support of everyone to a global audience.”

Reflecting on life since the 2021 launch of Communicating Through Change, Alicia says she’s become more aware of how time disappears having lost relatives and friends. “It has become even more important not to waste time on things that take us away from our priorities and pull us down or demotivate. I do not want to be around people who do not uplift and inspire! Life is too short!”

The host of three TEDxMonteCarlo events believes, “In order to be real, and to truly give of ourselves for others to learn from us, we must express our truth, including our vulnerability.”

Alicia is a champion at helping others express their truth. During Covid, she ramped up her coaching and training in effective communication skills by developing her online courses and even managed and hold the first TEDxYouth Event at ISM online. These days, she is one of the hardest working women in town, juggling her time between public speaking training at the International School of Monaco and International University of Monaco, teaching communication skills at the corporate level (Clinuvel Pharmaceuticals, Monaco Economic Board) and hosting events. Of course, she also writes.

“Personally, I want to do more TV work – to develop the message of both books, and to help readers via that form of media – and maybe even a podcast, or radio.”

BEING is available in paperback and Kindle versions on Amazon from May 15, 2025. Don’t miss out on the special launch price.

Article first published May 15, 2025.

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TEDxYouth Monaco: ‘It’s a relief to speak and to know that everyone is listening’

Alicia Sedgwick, author of Communicating Through Change: Lessons Learned From Real Life, teaches Public Speaking, Presentation and Communication Skills at the International University of Monaco. She also works with all backgrounds and all ages, from corporations to private clients and students at the International School of Monaco (ISM). “It is so interesting that small children in their early years can talk freely and chatter without filter but then when they get to primary school age, all that lack of inhibition becomes clouded and they close up.”

Alicia says her training helps students “to open up again, to be free of worries, cares and anxieties when they communicate so they can move through their teens and into adulthood with their self-esteem raised, and the ability to communicate effectively.” And confidence in communicating is essential whether it be through digital communication (online, social media, Zoom), for school or university presentations, or for personal and professional relationships.

Which is why the TEDxYouth event this Saturday, October 15, from 2-4 pm, at ISM is such a huge deal. Its speakers are all ISM students ages 10 to 17. “The aim is not only to raise the profile of TEDxYouth, but to promote its significance as the only TEDxYouth event in the Principality,” says Alicia. This event is open to the public and you can register and sign up for a ticket ( €10) directly from the International School of Monaco website.

“So many of the children who do put themselves forward for the TEDxYouth auditions are way out of their comfort zone. I have had students who speak so quietly, or shift about when they talk, and do not engage, then perform at TEDxYouth with such power and control that I am so impressed and proud.”

The international platform of students presenting include Amael Anwar (Switzerland), Olivia Chisholm (UK and South Africa), Solomon Passegger (Austria), Sophia Zweegers (Morocco and the Netherlands), Margherita Sparaco (Italy), Amelia Banks Clark (UK) and well as Celeste Maximiana Schofield.

Speaker Amali Benner shares, “A lot of my friends call me a chatterbox because I talk so much. But I recently learned that talking just for the sake of talking is rambling and purely a waste of words. I joined TEDxYouth to, like most people, improve my speaking skills.”

For 10-year-old Alexandra Vlad (France and Romania), “I joined TEDx to improve my confidence on stage and possibly to help defeat my slight stage fright. Also, I want to improve my ability to really express myself. In the past I have sometimes been afraid to express myself because I thought that nobody would really listen to me, but it’s such a relief to speak and to know that everyone is listening to me.”

ISM recently held a successful Quiz Night to raise awareness for this second edition of TEDxYouth. “Shasta Almi, the school’s Marketing and Public Relations Coordinator, and Director of Studies Hannah Gettel, who serves on the organising committee, are incredible women and have been amazingly dedicated to the TEDxYouth event.”

2021 TEDxYouth @ISMonaco
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Alicia Sedgwick

Communications Coach Alicia Sedgwick. Photos: Nancy Heslin

You may know her as a host of TEDxMonteCarlo, a third of the Lib Day Darlings, a Public Speaking teacher at the International University of Monaco or even Alicia Sedgwick Communications Coach. 

Now Alicia can add published author to her list of achievements, as her book Communicating Through Change is due to be released on Amazon in paperback and Kindle format on January 19, the same day as she is throwing a Covid-safe ZOOM launch party.

“My book provides an insight into my life, and shares with the reader what I have learned through the experiences of change. I write in a way that whoever reads the book can deal with their experiences and come through them with strength and courage,” Alicia explains.

Having had a sneak peek of a few chapters in Communicating Through Change, Alicia powerfully puts herself out there without playing the victim or preacher. From trying to maintain a heterosexual lifestyle to coping with health uncertainties, she writes in a concise and effectively formatted style, written for real people who want to make real changes.

“We all go through change in our life and anyone at any age can relate to the experiences I write about in this book. Also, the practical guidance and applicable exercises enable the reader to communicate their way through the variety of different changes,” Alicia emphasises.

It is hard to imagine Alicia in her former life. Originally from Leigh on Sea in Essex – “I was actually born in the room in my mum and dad’s house, that was my bedroom!” – the professional blues singer and stage performer originally studied Law and Sociology at Warwick University “because I had more chance of getting a job at the end of my degree.” 

She became a solicitor, eventually specialising in Family Law, and having her own practice. “I loved being able to help people through very difficult times for them but I hated injustice. And I did not like being undermined by my male Partners!”

She adds, “When I came to the South of France, I knew I wanted to be totally true to myself, and that meant not being a lawyer and having to tolerate all the restrictions and regulations imposed that inhibited one’s ability to serve my clients.”

In the process of a major life transition Alicia “took strength and comfort in the good that I had in my life, as I always do. Making the most of life.”

Through two South African ladies living here, Alicia was introduced “to my beloved” Annette Anderson. She travelled back and forth from the UK to see her, until she finally moved here full-time and began living a more authentic life. “Having the incredible love and support of Annette helps me beyond words to believe in myself. Finding a love that is completely balanced, equal, and where each person can be themselves and independent gives tremendous strength and peace.”

Alicia, who is a Communications Expert for the Vitruvius Partners Group, continues to meet change head on. “I learned during the health pandemic that as long as we can stay well, and are able to work, I can be very much in the present, and see this change as an opportunity.” And, more than ever, people are needing her services to help them communicate effectively, and with impact, on camera and online.

Hard to imagine but she admits, “I have been without confidence for a lot of my life, especially as a lawyer. Only in recent years have I felt fulfilled – through teaching, training and coaching in public speaking, presentation and communication skills, all of which help people, give them confidence, empower, motivate and inspire – and come into my own.”

Communicating Through Change by Alicia Sedgwick is available in paperback and for kindle on Amazon from January 19. There are only a few more spots open for her release party here – sign up here.